Since then, the iPad sets the standard for how tablets should look and perform, sales grew frenetically, Samsung and others copied Apple’s original look and feel, PC sales fell, and we entered the post-PC era where mobile devices rule. Or, did we?
On And Offloading
Somehow technology companies have figured out a way to sell us ever more devices, with every more functionality, that still do much the same thing, work well and play nice-nice together, and separate us from our hard-earned dollars.
Not that many years ago we had a telephone, a television, and a computer. Today, the Brannan household has multiple Macs, cable television and internet access, multiple smartphones and lines, and multiple tablets connected to the internet wirelessly.
Does anyone else besides me and my husband (I told him) see what’s going on here? All Apple has done with the post-PC era is spread out functions– which were once the domain of the Mac all by its lonesome– to multiple mobile devices.
Apple is doing the same thing as the cable TV giants we’ve come to loathe. They gave us cable TV which was broadcast TV but with better quality. Then, they added more channels and increased the price. Then, they added internet access– for more money each month.
Not Blinded By The Light
The phone companies saw the light and gave us mobile phones which connected us to anyone else with a phone– wirelessly. Everyone has figured out a way to spread functionality across multiple devices. That means we spend more money to do much the same thing– use our computers, talk to folks, and watch TV.
While I once believed in the post-PC era, and worried about the Mac’s impending demise along with the Windows PC, today I believe otherwise. Post-PC era? Nope. My iPhone is a Mac in my pocket. My iPad is a Mac on my lap. Each one does what the Mac can and has done for years, but merely mobile, therefore, more convenient.
Neither iPad nor iPhone can do some of the heavy lifting required of the Mac (and Windows PCs), hence the Mac has experienced sales growth, despite over four years of being in the post-PC era. Apple has worked diligently to make the Mac, iPhone, and iPad work seamlessly together, yet with separate and distinct personalities and features unique to each.
Let me be among the first to call it. The post-PC era doesn’t exist. It never did. Technology companies merely figured out new cool ways to separate us from our hard-earned dollars by selling us more devices which do much of the same thing but in different places.
We’re so well trained that we’re eagerly looking forward to a watch that does much of the same thing as the other devices; only smaller, and more expensive.