My expectations are high for a few new Mac model refreshes, OS X 10.10 Yosemite, the annual iPad refresh, a few words on Apple Pay, and one more thing. What could Apple possible do this late in the year that would have an impact on 2014’s upcoming holiday shopping season?
No Apple Television
As much as it might be cool for Apple to make and sell a television, I don’t think we’re likely to see a TV with an Apple logo on it unless you stick one on your current TV.
Why not? There’s just no money in TV and Apple can’t add much to make a television into the sort of premium products the company loves.
So, what’s the ‘one more thing‘ coming soon to an Apple Event near you (assuming you live near Cupertino, otherwise ‘near you’ means a few inches on a map).
How about an upgraded Apple TV?
The television market has proven to be a tougher nut to crack than the Mideast or universal health care.
Why? The TV industry we know and love to hate is made up of fiefdoms, a profit silo club where every member gets a slice of what we pay to watch television.
Local TV stations get paid by the local cable company, which in turn pays for network cable shows, and bundles everything together so you pay more money for what you probably don’t watch.
A ong the way, content providers– TV show producers, movie producers and distributors, and others with sticky fingers– get their slice of the pie. Everyone makes money, and you are the reason. You keep paying the cable TV bill each month.
Even Apple gets in on the act with the current model of Apple TV, the diminutive $99 box with more hope and promise than functionality. Far too many of the so-called channels require you to have a cable TV account to use them, so, like, ‘Hey, what’s the point?‘
New Apple TV
Apple has yet to crack the TV industry because– unlike the music industry, which was suffering at the hands of music thieves– it does not want to be cracked or saved or do anything different other than cash your check each month and share the profits with everyone else involved– except you.
So, any upgraded Apple TV device needs to have at least one of two new features. The first is that first crack in the cable TV armor; a way to get more streaming, on-demand TV and movie content, with a click, and nothing more. The second is just in case the first– on demand TV– does not happen; a digital video recorder; a DVR, so I can record and view what I want, when I want, cable TV folks be damned.
The only thing better than that is what every television viewer with an internet connection truly, madly, deeply wants– after decades of paying the heartless cable TV company to remain crazy profitable– streaming TV on-demand. My version of VoD– video on demand– should be simple to provide. Every TV show ever produced, available for streaming at any time. Every movie more than a few months old, too. All of it. Everything. On demand.
If Apple makes that happen, then give credit to Apple for cracking the code to save TV from itself. Otherwise, just give me an Apple TV on steroids and call it a day.