Yes, friends, Apple, the company which specializes in change, the gadget maker which disrupts industry, the purveyor of fine technology for the luxury market, is guilty– again– of fomenting change and revolution upon an unsuspecting world. Whatever it is, it’s Apple’s fault.
Of Trees And Plastic
Just a few years ago the leader of the smartphone and feature phone world was Finland’s Nokia. Finland. A country with two major exports. Nokia phones and paper.
Just a few short years later, Apple is to blame for ruining both industries and causing economic havoc to Finland’s economy.
How so? Before the iPhone came to the masses, Nokia was lumbering along (pun intended) as was Finland’s lumber-to-paper industry, comfortable in the status quo of prosperity.
The iPhone caught telecommunications giant Nokia somewhat by surprise, and the speed of change toward Apple’s version of the smartphone altered the face of that industry forever.
Nokia was left out, and following a few years of massive financial losses, was sold for scrap to Microsoft. What about the trees, lumber, and paper industry in Finland?
Even Finland’s prime minister Alexander Stuff blamed Apple for killing the country’s two once prosperous exports; Nokia’s plastic phones, and the paper industry. You see, because we use the iPad, we’re not reading books as much, therefore, who needs paper except the copier industry?
Of Lies And Misdeeds
There’s just one problem with blaming Apple for Finland’s economic woes (why not blame Samsung’s falling fortunes on Apple, too?). It’s an argument that does not hold water. Why not? Apple’s iPhone marketshare is less than 20-percent worldwide, so why not blame copycats Google and Samsung instead of Apple?
Even the highly touted iPad has a minority marketshare compared to all the Kindle Whatever Fires and Galaxy Tabs and other plastic tabletized garbage overrunning the market. Why blame Apple?
Why not blame Nokia’s executive management for missing the opportunity of a lifetime. Apple didn’t invent the technology in the iPhone. The company merely cobbled together off-the-shelf pieces to make the device work better and be more usable than anything Nokia made. If blame for falling fortunes is to be levied, levy it against whoever was in charge of Nokia when the tide changed.
Instead of blaming Apple for the demise of Finland’s paper industry, wouldn’t it be more appropriate to blame electricity? After all, the decline of paper usage has been an ongoing event for a few decades; it wasn’t an event that Apple foisted upon the great unwashed masses of the modern world.
Way back in the day, those running the railroads forgot what business they were really in at the time. They thought they were in the railroad business. In reality, they were in the transportation industry, and totally missed out on the automobile and truck revolution.
Apple appears to be in the business of delighting customers with highly usable electronic gadgets which improve and add joy to their lives. Nokia was in the cell phone business. Nokia’s fall from grace, as is usually the case when a company falters, fumbles, and fails, should be blamed upon those running Nokia when change came to the industry.