Hidden in iOS 8.1 and iPad Air 2 is something called AppleSIM. It’s Apple’s own take on the little SIM cards in smartphones and cellular-equipped tablets which tie the device to a specific carrier. Guess who gets screwed?
Let Me Count The Ways
Back in the old days, just a few weeks ago, you needed to buy a cellular-equipped iPad for a specific cellphone carrier.
That was the game. Except for some SIM chip swapping opportunities, iPads basically were tied to AT∓T, T-Mobile, Verizon, et al.
Apple SIM aims to change that by making the new iPads carrier selectable by the customer. Simply select the cellphone carrier and the data plan from settings in the iPad and you were good to go.
No SIM intervention needed. What a great idea for customers. Just buy an iPad with the cellular option, open up settings and select the cellphone carrier you want to use at the time.
That’s customer centric, Apple style. Apple handles all the SIM routing and technological gobbledygook in the background, well hidden from the iPad user. You know, the way God intended technology to work.
Instead of Apple SIM making cellular usage easier for everyone and setting the stage for future SIM-less iPhones, customers are getting screwed by the cellphone companies. Again. AT&T has said that when an iPad customer chooses AT&T as their iPad carrier, they’ll lock the iPad SIM to… drum roll here… AT&T. T-Mobile and Sprint are on board with Apple SIM, though, but Verizon chose not to participate in anything that would benefit their customers.
Why are AT&T and Verizon so happy about screwing customers and forcing them, in any way possible, to stick with their respective networks, come hell or high water (my father uses that saying from time to time; I know where it fits but have no idea what it means)? Greed. And the fact that only T-Moble realizes what we customers have known for years. Cellphone companies are just like their landline brethren; only wireless. They’re purveyors of dumb wireless pipes for bandwidth usage. Nothing more. Nothing less.
The sooner they learn that and begin acting accordingly the better off customers will be.