The trend toward separating humans from their hard-earned dollars is unmistakable. Take my article on the phone company’s ability to extract money from customers by giving us more choices.
My husband and I have a land line telephone, an iPhone each, and an cell data connected iPad. Each. It’s not just the phone company, either. Cable TV companies bundle channels we don’t watch, which increases the perceived value, ipso facto, we pay more money.
The Past And Present Mac
It wasn’t all that long ago when all we purchased from Apple was a Mac and a new version of OS X every year or so. What happened?
Apple offloaded some of what we used a Mac for to mobile devices. Is the iPhone a Mac in your pocket? It is for some tasks; email, photos, FaceTime, document editing, etc.
Is the iPad merely an iPhone with a larger screen, or a more portable Mac with a smaller screen?
Functions and computing activities once reserved solely for Mac (or Windows PC) have been moved to more mobile devices; actually, shared by mobile devices. With iOS 8 and OS X Yosemite, some of those functions inherent only to smartphones, are now integrated to the Mac.
The Mac Form Is Function
That ease-of-use which is a Mac hallmark has legs. It has become colonialist, conquering new technology devices. Macs and iPads can now answer telephone calls through the iPhone. Modern, influential, and technology rich companies have managed to spread functionality onto more devices (for which we gladly, happily, eagerly pay more money).
That’s why we need a Mac for heavy duty computing which requires more horsepower and a larger screen, and we need an iPad to get the iPhone’s inherent convenience and mobility and a large Mac-like screen, and why we need an iPhone which does some of what we once did only on the Mac, but can make voice and video calls.
The Mac is not really the Mac anymore.
The Mac was once the center of the digital hub. Here’s a great video of a vibrant and healthier looking Steve Jobs introducing the digital hub, circa 2001. Now, the Mac merely is another device connected to whatever the hub is today (some would argue it’s the internet itself, and that’s fine with me).
Our Macs still do all our Macs once did and much more. They’re thinner, lighter, faster, easier to use; and the app selection has never been better. We just don’t use Macs the way we once did, and not as frequently as in the past, because some of what made the Mac the Mac is now in our pocket or on a slab of glass in our hands.
The Mac is just not the Mac we once knew and loved and used. The essence of what makes the Mac a Mac has been transferred to the iPhone and iPad, and influenced Windows and Android devices. Strangely, while Mac isn’t really ‘the Mac’ anymore, the rest of the world’s computing devices have become more Mac-like.