The Mac was reborn. Apple Stores. iPod. iTunes. iPhone. App Stores. iPad. That’s the hit list that keeps on giving. Apple’s products work well together, provide users with lasting value, and are arguably more secure than competing devices. What’s missing?
Tooting The Horn
For every device, Apple’s advertising talks about design, ease of use, and personal capabilities. That’s all well and good and helps to sell products, but Apple pays lip service to the most important aspect of modern technology.
Security and privacy. What’s arguable here is how much Apple should be shouting to the rooftops that Mac, iPhone, and iPad have a huge lead in privacy and security, completely unmatched by Microsoft’s Windows, Google’s Android, or anything else that’s smacks of mainstream personal computing.
No, Linux isn’t mainstream.
Apple’s executives pay lip service to security and privacy, and that’s big opportunity missed. Google makes money by selling your personal information to advertisers. Somewhat indirectly, as a user of Google searches, Google apps, or Google’s Android or Chrome, that makes you the product.
Your privacy should be a major concern, and issue so top of mind that any company that does not cherish your security and privacy should be avoided.
Does Apple say that Facebook treats you as part of their product? Does Apple say that Google treats you as part of their product? Both are getting rich by selling you to their advertisers, while Apple sits on the sidelines, either too proud or too worried about upsetting the applecart (pun intended) of their so-called partners.
Who gets hurt the most should Google pull all their apps from iOS devices? Or, when Facebook decides iOS and the Mac are passé? Those are waters in which Apple does not wish to tread, but it’s an opportunity to clearly differentiate Apple’s products and services from competitors who treat their users differently than Apple treats their customers.
Where does Apple stand on customer security and privacy?
iOS is encrypted. That’s nice. Touch ID and Apple Pay combine security and privacy into an easy to use package. That’s a good touch. Instead of a bunch of feel good holiday commercials about songs and family, how about an advertising campaign that has Santa telling children that Android, Google, and Facebook all watch their every move online so they can learn about what they and their friends and family are doing, buying, reading, viewing, and then they sell all that private data to the highest advertising bidder?
That would get some attention.