On the left is Apple’s diminishingly popular iPad, the iconic tablet that leads the premium pack. On the right is the Acer Iconia Tab 8, another Android-based tablet representative of what’s going on in Tablet Kingdom. Here’s what’s going on and it’s not pretty.
Crushed? Or, Crushing It?
You can be forgiven for not know that the iPad is getting crushed in the marketplace but only if you’ve been a missionary in Lower East Elbonia for the past couple of years.
iPad sales are down and going down. Why? Probably because of the likes of the Acer Iconia Tab 8 which sells for a whopping $140 at Best Buy and that comes with a $40 gift card.
Ipso facto, and Voila! It’s like getting a new tablet in a blister pack at the Walmart-of-Tech Stores checkout stand.
Alright, let me look at what’s going on with these numbers a couple of ways. First of all, that’s a new tablet for about $100. 1GB of RAM, 5MP camera on back, 2MP camera on front, 16GB of storage, and an Intel Atom processor.
That’s where the problems with numbers begin. For twice as much money you can get a full-on Windows 8.1 notebook. What does that say about the value of an Android tablet? Or, of a Windows notebook? Or, an Apple iPad mini 3, not-so-comparably or even favorably priced starting at $399.
Is it any wonder why iPad is getting crushed in the marketplace? Every quarter Apple tells the world how many iPads were sold in the previous quarter, and recently that number has been going down, down, down, and, year-over-year, down.
Interestingly, Apple is the only manufacturer to tell anyone how many tablets it sells. You’d think that if another manufacturer sold more, they’d want the bragging rights, but so far they’re all dead silent.
Dead. As in, dead-tablet-goes-into-desk-drawer-unused dead.
How does one justify the iPad’s continued sales swoon with the fact that about 85-percent of all tablets in use (web, apps, visibility) are iPads? Shouldn’t that be the reverse? See? In Tablet Kingdom, numbers lie, and liars count false numbers.
In sales numbers according to everyone but Apple, iPad is getting crushed. According to the numbers of those who count usage, the iPad is crushing it. Even more recent numbers tell another sad tale in Tablet Kingdom. Google’s Chromebook is crushing the iPad in the education market. Why is Google, or their Chromebook partners, not singing this from the rooftops: “We’re crushing iPad in schools?”
The reason is obvious. In Tablet Kingdom, real numbers are not real. And made up numbers are real enough to be reported because nobody bothers to check whether or not the numbers that are made up are also real.
Who uses Apple’s iPads? Almost everybody. Who buys Android tablets and Chromebooks? Almost everybody. I know. Weird, right? It’s almost as if people are not using what they buy, but continue to use what they bought.