Apple was right to do so as Android’s notable fragmentation seems to be worsening rather than improving, but what goes around comes around, and Apple has a little fragmentation issue of its own to worry about. How is iOS 8 doing among the Apple faithful? Good, considering how fragmented the rest of the world really is.
Why Can’t We All Just Get Along?
iOS 8’s adoption rate is far slower than iOS 7 was just a year ago. Why? A variety of reasons come to mind, but iOS 8 hiccups have to be high on the list, despite a number of drool-worthy new features.
Over-the-air updates are the norm these days, and Apple has many tens of millions of iPhone and iPad customers who just don’t have enough storage space to handle iOS 8’s upgrade requirements.
Yes, all it would take is a cable and a Mac or Windows PC and iTunes to complete the upgrade, regardless of storage limitations, but that says more about the user than the technology.
That brings me to an ongoing issue that seems to have no end in sight.
It’s not just Android devices that have a problem. Remember Windows Vista? Windows 7 was the fix. Or, what it Windows 8? Or, maybe Windows 8.1? No matter, let’s skip Windows 9 altogether, and go straight to Windows 10. That’ll make everything better, right? No, it won’t.
Fractured Fairy Tales
Fragmentation of one kind or another is everywhere, including iOS, OS X, Windows, and Linux (a longtime problem), society, education, religion, politics, families, and personal relationships are fragmenting and losing cohesiveness at an alarming rate. Once trusted institutions are wracked with scandal and poor performance. We may not trust members of Congress or used car salesmen, but who trusts the cable TV company, the phone company, or any other service-oriented company to deliver what they promise?
The world is a very fragmented, convoluted, and often confusing place where capitalism and self preservation rules the day. Capitalism is tied to self. Remember, everyone is out to get your money, so if that means lying, cheating, stealing, or changing the rules mid-way through the game to achieve a goal, so be it.
What better way to differentiate a technology company surrounded by a world of growing fragmentation than to bring some order to the fractured world in which we live. I see Apple trying to do exactly that. iPhones, iPads, and Macs all talk to each other. Files sync seamlessly back and forth between devices. Apps are curated, tested, secured. Personal tracking is minimal while Google, Amazon, and others treat you as a user, not a customer, and their business model often depends upon culling your personal data to sell to their customers.
Apple’s success is predicated upon a quality experience, a walled-garden ecosystem according to critics, but one which is far more comfortable and secure than the fractured fairy tale of fragmentation that awaits those with less discernment.