For a little extra money– we’re talking premium end of the product spectrum here– Apple’s Macs, iPhones, and iPads deliver ease of use, a quality experience, and interoperability not found in most other competing products. So, what do I want from Apple now?
I Pay More, Deliver Please
Perhaps I’m spoiled and just haven’t devoted enough of my life to the scourge of Windows PCs and Android smartphones and tablets.
I pay more for Apple’s products because I believe– and it’s not just anecdotal evidence– that the overall experience is better than the competition.
So it bugs me no end when my Apple products have bugs. iOS 8 should have been called a beta, it was riddled with so many issues.
OS X Yosemite has worked well enough, but has its own garden of blossoming hiccups, especially with Apple’s own apps, Mail and Safari.
My wonderful iPhone 6 Plus has a gorgeous screen with bright vibrant colors and it’s sufficiently sharp that I can’t see pixels without a magnifying glass. Kudos, Apple.
But why do some apps freeze up on the iPhone 6 Plus but did not on my iPhone 5s? Why do Safari tabs keep loading time and again on my iPad Air? Notes on my Mac has leftover cruft accounts from who knows when and there’s no way to delete them (but they don’t show up in a sync with my iPhone or iPad).
I suspect that if a person who’d never owned an Apple product were to contemplate buying a Mac, iPhone, or iPad but visited Apple’s own support community online first, the disappointment, fear, and confusion would send them back to Windows or Samsung. Why? Problems galore.
Of course, with half a billion customers you’re bound to have issues with products, but the sheer number isn’t just anecdotal– it’s a number. A number big enough that I’m affected, too.
What I Want
Handoff and Continuity are great. So is iCloud Drive (a few years behind Dropbox, but still nice). But Apple insists on new and better every year, year after year, and all that annual newness is causing obvious cracks in stability, dependability, and even in security.
My request of Apple for the next few years is simple. Slow down. Whatever you launch, from hardware to software, make it right, make it work, and don’t worry so much about the feature wars with Google’s Android. I’m not so much interested in new features and functionality as I am in making sure what I’ve got actually works well and comes with fewer problems that I have to troubleshoot.
I pay a little extra money for Apple’s quality products, but that quality needs to extend deeper into stability and dependability than it does now. After all, I’m paying for it.