Those were the glory days of the information superhighway, a brief period in the history of mankind where hope and optimism were viable and acceptable, before the long and dark days of terrorism, Faux News, and what has increasingly become the misinformation superhighway. I ask you, ‘Who is the champion of truth and facts?‘
Your Facts? Or, My Facts?
They say that in war the first casualty is truth. Aeschylus was correct, even centuries ago. War was everywhere in ancient days and little has changed in the modern era. War and warring factions are everywhere.
Business is war. Politics is war. Religion is war. If in war, the first casualty is truth, what of facts?
The War of the Worlds isn’t just a science fiction thriller from H.G. Wells about a Martian attack, it’s the way of the world; a constant ongoing battle between warring factions vying for attention and prominence and oneupmanship, actual truth and facts be damned.
Every news organization is in a war of fact ownership. Your facts? Or, my facts. But not the facts, as there’s no one around to be an arbiter of what should be truth.
Here is Apple’s big opportunity to differentiate itself from the misinformation riffraff of Samsung, Google, Microsoft, Amazon and the digital industry’s technorati elite, and others lined up and engaged in or stirring the pot of technology’s greatest battles ever. What Apple can provide, other than products that work well, work well together, is plain talk, simple and straightforward assertions of what is, what was, what should be, and what will be.
Here is Tim Cook’s big opportunity to differentiate Apple from misguided attempts to avoid embracing the truth and obvious facts of a situation, as Apple’s competitors and tech media do so often, to distance himself and the company from Steve Jobs’ notorious Reality Distortion Field, and to contrast the company and its products from the incredible stream of self-serving, misleading, disinformation promulgated by a groundswell of technology charlatans.
I want what most of us want. I want affordable products that work as intended, affordable and prompt service when needed, and all that from a company that does not pay lip service to my role as a customer, that doesn’t call me a user and then treat me as a product.
As technology companies go, Apple is more differentiated than most, but as others war against one another with weapons of misleading disinformation, a growing number of people will pay more for the products from a company that isn’t just a Think Different™ slogan, but truly is a different company.
Is that Apple?