There are often huge differences between wants and needs. We may want a 100-room mansion, but unless we can afford the maintenance and utilities, let alone the down payment, there’s probably little need for such extravagance.
We may want the 128GB iPhone or the $9,000 Mac Pro, but money often gets in the way of our needs so we settle for less. Like it or not, everybody needs Apple these days because of the impact the company has on the technology industry.
Historical, Hysterical Precedent
Way back in the latter days of the last century, back when Microsoft’s Windows was king of the PC world and 95-percent marketshare was not considered by the government to be a monopoly, Microsoft needed Apple.
Why? There was always the chance that Microsoft’s abusive monopoly position would cause the government to split the company into multiple parts. Hence, Microsoft needed Apple around as an example of a healthy competitor.
Here we are nearly 20 years later and Apple has become something of a new age monopolist as Microsoft’s Windows and Office fade into near obscurity.
Clever Apple winnowed there way into AT&T’s graces with the iPhone, and the rest is history. The iPhone became AT&T’s dominant smartphone and helped the company to grow. Customers wanted the iPhone, so AT&T needed Apple.
Then Verizon became the needy competitor and once the iPhone came on board, Verizon prospered even more. Moribund Sprint found itself in an untenable position against the two bigger brands, but was propped up by– you guessed it– The iPhone. What of T-Mobile, the also-ran cell phone company that couldn’t get itself sold to anyone at any price? One could argue that the iPhone saved T-Mobile.
Since we’re in an arguing mode, has Best Buy been saved by the Mac, iPhone, and iPad? Can the meager profits coughed up by Amazon each quarter be attributed to Apple’s products? Are shopping malls prospering because there’s an Apple Store inside (more sales per square foot than Tiffany’s)?
I say yes, yes, and yes.
To a large extent, the digital technology press has been propped up for years by Apple. What else would the fear mongers, technorati elite, media pundits, and market prognosticators write about or talk about if not Apple? Toshiba? IBM? Qualcomm? AMD?
They may want to write about something else, but they need Apple to get the page views for advertisers.
Relative to product marketshare– any product from Mac to iPhone to iPad– Apple gets more free press, more mentions, more attention than pretty much all technology competitors combined. Apple drives the PC industry, drives the smartphone industry and tablet industry, pushes technology retail sales, increases mall traffic, and helps media produce more tech industry digital ink, than any other company.
Everybody in the developed world needs Apple’s products, if not personally a Mac, iPhone or iPad, then certainly by proxy. What would the tech world look like without Apple’s overweight presence and prescient guidance? It would be boring, lifeless, lost, blind, bland, and unhealthy; dominated by Windows phone and BlackBerry, circa 1999. Apple’s products not only dominate the premium end of the spectrum, but because the company drives relentlessly toward the future, drags the rest of the various connected industries kicking and screaming along the way.
Yes, everybody needs an Apple. Lets be thankful we have an Apple.