Think Different™ took Apple from the brink of disaster to the height of the technology world with riches and value beyond the scope of mere mortal companies. Microsoft has decided to think different, too, and after working behind the scenes for some untold amount of time, is ready to release a web browser into the world.
Spartan? Or, Trojan Horse
Microsoft went on an extreme show ‘n tell field trip last week, demonstrating new toys and a new attitude. As an example, Microsoft has decided to copy Apple and Windows 10 will be free.
You see, OS X Yosemite is free (and works on a bunch of older Macs). Windows 10 will be free, too. If you have a PC with Windows 7, Windows 8 or 8.1. Whenever Windows 10 ships.
Unlike Apple, and in a bid to one up Google and Facebook, Microsoft displayed a bit of the future with HoloLens holographic goggles.
Windows Phone is gone. It’s just Windows 10 everywhere. Microsoft’s version of Siri, Cortana, will soon show up on everything Windows.
20 years after foisting Internet Explorer on the world, Microsoft is about to launch Spartan (or, a web browser not named Internet Explorer), a slimmed down, faster, easier to use web browser with modern features vs. the standard IE tentacles into the past.
Spartan, or whatever name will eventually be chosen; my money is on Internet Web Explorer 2016, has a new rendering engine, and, well, Microsoft doesn’t have much more to say. Vaporware? Whatever Spartan is or becomes, it’s a break from the past despite the roots to IE. Why?
Microsoft’s Internet Explorer once had about 95-percent marketshare which has been reduced to half that among traditional Windows PCs, zero on the Mac, and almost negligible on mobile devices where Microsoft’s presence has grown to, well, negligible. The Windows and Office maker has been in a funk for a dozen years. The Funkmeister, former CEO Steve Ballmer is enjoying the fruits of a billionaire’s retirement, and Microsoft’s new CEO needs something cool, clever, and customer worthy to justify the company’s stock price increase since Ballmer was ousted.
Despite all the noise last week, what we’re left with is more of what Microsoft has done for the past 20 years. More Windows. More vaporware. And still with that nagging ‘please like me like you like Apple‘ attitude that just never seems to go away.