Let’s just say my resolutions list involves chocolate, dining out, and fewer trips to the mall. Or, fewer of all three. Regarding Apple, I have a couple of lists to start the new year. Obviously, there’s the required wish list. But a few complaints have piled up, too.
Apple As Santa
What many of us would like Apple to do in the coming year would probably fill a book. A whole bunch of MacBook Pro users with broken screens would like some Apple love.
See how efficient I’ve started the new year? That’s both a wish and a complaint in the same sentence.
On the wish list side is the obvious. A 12-inch MacBook Air with Retina display and 12-hour battery life. What would be oh so cool is to have it look and feel like an iPad and iPhone, with smooth corners, and available in multiple colors. Sweet.
Along the line of wishful thinking that could make an appearance in 2015 would be world peace and better battery life for all. My iPhone 6 Plus can go nearly three days on a charge. Take that, antiquated, outdated iPhone 5s.
On everyone’s wish list for 2015 is a new and improved iTunes for the Mac. Apple keeps giving us a new iTunes for Mac, but forgets to improve the world’s largest media mall. Come on, Apple elves, break it all up like you do with iOS.
Yes, I want Apple Pay to be everywhere I want to be, iPhones that don’t break when dropped, don’t scratch when scratched, and for security, a little voice activated retina scanner would be nice. Just keep the encryption so my nerdy cousin who claims to work for the NSA or CIA who’s MIA at the family Christmas party can’t see my photos.
Apple As Grinch
I don’t fault Apple for using manufacturers who make employees work more than a 40-hour week, and I appreciate their efforts to keep the ecology clean and humming along by using recyclable atoms, but what’s with the glacial improvement schedule on the iPads?
The 2nd generation does much of whatever an iPad Air 2 or iPad mini 3 (all these numbers are so confusing) and they last for years and years and years. I need an incentive to buy a new one every year or so. And would it hurt Apple to throw in a little honesty in advertising? A 16GB iPhone or iPad does NOT come with 16GB. At best, it’s 12GB, and that’s so little as to be criminal enough to incite a class action lawsuit. Wait. What? That already happened?
I’ve promised to stop complaining about AAPL as long as Apple keeps AAPL climbing in value, otherwise, well you, you know; gloom, despair, and agony on me. As a certified card-carrying blonde I love all things that glitter but I’m a little worried about the Apple Watch. What does it do? It’s a watch, but I have plenty of those, some priced even higher than Apple’s entry-level version with all-day battery life. I mean, what’s the compelling reason to spend so much money? Is it luxury? Not if it’s obsolete in a few years. Is it just an iPhone on my wrist? It’s not because I still need an iPhone in my pocket or purse to use it, so what’s the defining feature for Apple Watch?
Finally, there’s one more thing. I pay more for Apple goodies so I expect those goodies to work better, last longer, and break less. Considering how much of the industry’s profits the company absorbs, Apple could put a little more effort into those areas. Thank you for replacing my last iPhone when the Home button stopped taking me home, but that’s the most used button on an iPhone so it should last the longest, not the shortest.
For good or bad, that’s my list of wishes and complaints. What’s yours?