Yes, friends and neighbors, boys and girls, guys and gals, everyone is talking about Apple Watch, but it’s quite possible more people will buy the Withings Activité Pop instead. Why? Two basic reasons come to mind (speculation is more fun and comes with fewer side effects; like, you know, accountability).
Pricey Functions Meet Cheap Simplicity
To be fair about the analysis of the smart watch market, Apple’s Watch, and the Withings Activité Pop, my sub-title says it all.
This really is a battle between expensive functionality and luxury, vs. elegant but inexpensive simplicity.
By now you know Apple Watch will start the bidding at $350 while the Activité Pop starts at $150. Apple Watch needs an iPhone to work properly. Activité Pop needs a wrist (but also works with your iPhone).
There is little doubt we’ll all be awed by the Watch’s sleek design, variety of cases, larger variety of watchbands, and all the cool functionality Apple squeezes inside. What’s missing, beyond affordability, is battery life, and that’s what Activité Pop has in spades.
Eight months of battery life? Really?
Instant correct time zone by syncing to your iPhone. Waterproof enough that you can jog, exercise, and swim to track miles, sweat, and your strokes. Like Apple Watch, an alarm can be set using the iPhone app so you can sleep with Activité Pop and get a simple wake-up vibration instead of an alarm clock which awakens everyone in the room.
What do you get for $150 that you don’t get for $350?
The aforementioned 8-month battery life, water resistant swim tracking, and both light and deep cycles in sleep tracking.
What you won’t get for $150 is a wide variety of bands, multiple case styles, Apple Pay, visual alerts and alarms and messages, multiple watch faces, weather information, built-in heart rate sensor, instant one-touch responses, or phone calls.
It’s as if Withings said, “Let’s build the anti-Apple Watch.” Less is more. Small is beautiful. It costs much less, looks great, and does just enough to set it apart from Apple Watch as a viable wearable smart watch that’s not too smart, but not butt ugly stupid looking like something Samsung would make.
I like what I see in Activité Pop and it’s good enough that I’ll want to see it before I buy an Apple Watch, which means Apple would do well to have a watch like this in its lineup.