Two issues combine to set the stage for some high profile public relations damage, and the opportunity for millions of Apple’s customers to be disappointed in their purchase. First, the iPhone and iPad’s entry-level 16GB of storage. Then, how much of that storage is taken up by iOS 8.
Just The Facts, Ma’am.
As usually, Apple is being sued for something most of us take for granted. The latest drama has to do with how much storage is taken up on a 16GB iPhone or iPad by iOS 8.
There are all kinds of issues intertwined within this lawsuit, including what happens to storage amounts with an upgrade to the latest version, total storage requirements, and how Apple advertises the storage for each device.
Apple, as does pretty much every manufacturer of a computing device with storage, advertises the total amount, say, 16GB, but the fine print says, somewhere, that actual storage may be less. We all know that, and the actual storage amount available varies from device to device, and then depends upon usage, apps installed, and so on. Why is Apple being sued over this?
First, lawyers like to sue for money, and Apple has lots of money. Apple is a big company and makes mistakes here and there, and this is one of them. 16GB of storage for iPhone and iPad these days is a criminally low amount.
Worse, when Apple advertises an iPhone with 16GB of storage you’re not really getting 16GB. It’s more like 12GB, give or take. Apple can’t really be the only company that advertises 12GB when 16GB is advertised by competitors, can it? The latest lawsuit stems from the upgrade from iOS 7 to iOS 8. Apple touted iOS 8 as “The biggest iOS release ever.” It is. And that upgrade takes up even more space on devices already crippled by an anemic storage amount.
Apple needs to do the right thing– advertise actual storage available more prominently, and abandon the 16GB storage option and make 32GB the minimum entry-level. 32GB, 64GB, 128GB. Or, just put 32GB into every iPhone or iPad, and provide a slot for an additional storage card. As to the lawsuit, pay up and move on, but either way, do the right thing.