In other words, turn something bad into something good. Here’s the perfect example and it comes from our favorite Cupertino, CA smartphone and tablet maker. It wasn’t that long ago when Apple was castigated publicly because its recently released flagship smartphone had a seemingly fatal flaw. Oh, the humanity!
Lemon, Meet Lemonade
For whatever reason, Apple’s humongous iPhone 6 Plus phablet made it’s way to tight jeans pockets, which caused a few of them to bend near the middle.
That whole episode was called ‘Bendgate,’ humorously named after Antennagate, the iPhone 4 antenna problem that never was, and Watergate, the Washington D.C. break-in during the Nixon presidency which spawned all the negative-gates we have to deal with these days.
At first glance, Bendgate looked to be a serious problem, a fatal flaw for an otherwise beautiful product that was selling better than any Apple product in history.
Video after video displayed just how easy it was to bend an iPhone 6 Plus when enough force was applied. Lemons, right? Would Apple need to rebuild the iPhone 6 Plus and issue a massive recall? Fortunately, cooler heads prevailed, and despite tens of millions of new iPhones hitting the streets for weeks and months after the initial launch, the Bendgate reports all but disappeared.
Apple not only plays offense, it plays an offensive brand of defense and the company’s famed engineers took the Bendgate hint, and decided to turn that lemon into the sweet taste of lemonade.
Enter patent 8,929,085, issued to Apple on January 6, 2015 for a bendable phone. In essence, a lemon was turned into lemonade.
A flexible electronic device may include a flexible display, a flexible housing and one or more flexible internal components configured to allow the flexible electronic device to be deformed. Flexible displays may include flexible display layers, flexible touch-sensitive layers, and flexible display cover layers. The flexible housing may be a multi-stable flexible housing having one or more stable positions. The flexible housing may include a configurable support structure that, when engaged, provides a rigid support structure for the flexible housing. The flexible internal components may include flexible batteries, flexible printed circuits or other flexible components. A flexible battery may include flexible and rigid portions or may include a lubricious separator layer that provides flexibility for the flexible battery. A flexible printed circuit may include flexible and rigid portions or openings that allow some rigid portions to flex with respect to other rigid portions.
Or, as some say it, it’s not a design flaw or a bug. It’s a feature.
My thanks to Unbox Therapy for having the audacity, temerity, and lunacy to bend an iPhone 6 Plus for all the world to see.