Long before Apple even introduces a new but highly anticipated product, the nattering nabobs of negativism form a collective intent upon deriding and criticizing that which they have yet to meet in the flesh.
Alright, Apple products are not fleshy like you and me, but you get the idea. The iPod was met with howling criticism but won the hearts of the only folks who count. Customers. iPhone? Ditto. iPad? Ditto redux. So, here comes Apple’s new Watch and guess who wants it?
Salivating Smart Smartphone Owners
About all we have to go on regarding Apple Watch is a video or two and a bunch of classy looking photos. Oh, and a price tag that’s either, a) crazy low, b) crazy high, or c) who cares? I want one anyway!
Critics within and without the watch industry have lambasted, skewered, decried, and mocked Apple Watch without even touching the little beast, yet, the folks who run Credit Suisse, a company that collects and counts money for a living, did the impossible.
Yes, Credit Suisse decided to conduct a survey to ask people if they would buy an Apple Watch. Now, they didn’t ask just anyone. They asked iPhone 6 owners, the most recent of Apple’s recently rabid customers.
Based upon Credit Suisse’s survey responses, Apple Watch will sell by the boatloads– to iPhone 6 owners.
Here’s how the math went down. About 20-percent said, “No way, Jose.” About 25-percent said, “No, Probably Not.” Another 25-percent said, “Maybe.” The rest said “Yes, Definitely” or “Yes, Probably.” But ‘yes’ nonetheless.
That means anywhere from one out of four to one out of five (I had to round off because I don’t know the Swiss exchange rate) iPhone 6 owners looks like a buyer for Apple Watch. Alright, how many in real numbers?
By the time Apple Watch hits the streets, it is probable, if not likely, that Apple will have already sold nearly 50-million iPhone 6 models, and between then and the rest of 2015, could easily sell another 50-million iPhone 6 models, resulting in a a conservative estimate of 100-million iPhone 6’s sold before the end of the year, so, ipso facto, alakazam, Voila!
20-million unit sales for Apple Watch. Or, 25-million if you like the higher number (obviously, you own a gold iPhone 6, and are susceptible to the effects of glitter).
Based upon nothing more than a whim and a mild hot flash, that number seems a bit high, especially considering that even the iPhone didn’t sell anywhere near that number the first year or so, and the slow selling iPad still remains Apple’s most successful product launch ever.
So, would 10-million Apple Watches sold in the remainder of 2015 constitute a failure? Among the technorati elite and market prognosticators, yes, of course. But 10-million of anything is a lot of something which means Apple Watch will add to the company’s already overflowing cash coffers because iPhone 6 owners know something that everyone else but Apple hasn’t figure out yet.
All that glitters isn’t gold, but glitter is iPhone 6’s middle name, and glitter sells.