It was in all the news. Without a single word from Apple or a named Cupertino, CA insider, Apple’s soon-to-be-discussed ad nauseam automatically self-driving car is treated as fact in the news. If it ain’t over ’till the fat lady sings, then it’s probably not a true red, white and blue fact until I can test drive Apple Car.
The Fantasy Of News
My father was in the news business back in the days when facts were important, sources were named, facts were checked, and sensationalist headlines and yellow journalism were the scourge of modern media.
We live in a different era, folks. Headlines regarding Apple from just the past week or so have an Apple car on the way, a new Apple TV coming soon, a faster and lower power-sipping MacBook with Retina display just ready to be unpacked.
One report says apple has ordered 5-million Apple watches for launch in April. Another says Apple had trouble figuring out what an smartwatch would do (a familiar refrain judging by the dearth of useful smart watches on planet earth), and yet another says Apple Pay isn’t doing so well in China.
Here’s the problem. Conjecture, speculation, opinion, and sensationalist headlines that have a single purpose in life are combining and being treated as news. Most of what we read today is anything but news, much is not factual, most is of little value.
news |n(y)o͞oz| noun
newly received or noteworthy information, especially about recent or important events: I’ve got some good news for you.
• (the news) a broadcast or published report of news: he was back in the news again.
• (news to) informal information not previously known to someone: this was hardly news to her.
• a person or thing considered interesting enough to be reported in the news: Chanel became the hottest news in fashion.
Walter Cronkite managed to avoid the problems with facts that seemed to evade Brian Williams, and which are so scarce on network television news channels these days. They say that in war, truth is the first casualty. Business is war. Media outlets, whether they be broadcast, print, or online, are businesses, and that’s why truth and factual reporting are so scarce. Media is engaged in an ongoing war and if the real news won’t bring in the eyeballs, it’s acceptable in the 21st century simply to make up whatever fits.
Too much of what we read about Apple these days is 21st century digital drivel; conjecture, opinion, perspective, and fantasy, all masquerading as ‘the news.’ Is it any wonder that readers have become jaded, cynical, and hardened to the realities of a life where nothing we see, hear, or read is really real?