Personally, I have my share of watches, some gaudy and glitzy, some utilitarian, some just because I can afford it. Will I buy an Apple Watch? If what people said about the iPhone and iPad is any indication, a lot more people will buy an Apple Watch than critics might think.
That Was Then, Now
Remember what the technorati elite said about the original iPhone? It was too expensive, battery life would be terrible, it didn’t have 3G (not many so-called smartphones did), not enough apps, blah blah blah.
Well, what happened? The iPhone grew, changed, improved with each version and became the de facto design model for smartphones. Oh, and the largest selling smartphone brand on the planet.
Where are those early iPhone critics?
Well, after their failure to predict accurately the iPhone’s doom and Apple’s demise, they turned their sights to the iPad. Yep, haters gonna hate, hate, hate.
Critics decried (which is what critics do) the large bezel around the edge, laughed at the lack of multi-tasking apps, sneered at the lack of HDMI (Hello? Apple TV?), and comically agreed that it was doomed because, you know, no Flash, no USB ports, no hardware keyboard, no 3G, no 1080p widescreen for movies, and it only runs App Store apps.
Pffft. What a loser. Apple only managed to sell nearly 300-million iPads in five years.
So, what about that Apple Watch thingy? Critics have an opinion on that, too, and it sounds both hollow and familiar at the same time.
Apple Watch is too expensive, too ugly, too square, too tied to the iPhone, doesn’t come with many apps, battery life is abysmal, doesn’t even look like the smartwatches we know and love but don’t buy.
Why You’ll Want One
Mark Sullivan saw someone wearing an Apple Watch and now he wants one. Of course, you won’t want the watch because Mark Sullivan wants one, but you’re likely to get an Apple Watch for the same reasons.
Just as Apple said all along, Apple Watch is an extension of the iPhone (required, mostly), so not only does it tell time, it gives you gentle notifications and alerts, and a quicker and easier way to respond or buy something than digging around in pocket or purse for your iPhone.
I call it the ‘quick glance’ syndrome, the ‘quick helper’ solution to keep information moving; inbound or outbound– but in a decidedly attractive and usable device. Remember the original iPod’s white earbuds? Walking advertising, folks. Apple Watch is distinctive enough that owners will be asked how they like it, which one they bought, how it works, and chances are very good that the responses will be positive.
Positive customer responses vs. negative critical analysis. Hmmm. Where have we seen that gap before?