Start with Stickies on your Mac. It’s fast, free, convenient but not altogether safe and secure. At the high end there’s the world famous 1Password, loaded with bells and whistles and cross platform, too. Priced nearly the same but loaded more with pride than functionality is newcomer Only Password.
Compete If You Dare
Product marketing carries with it a few basic rules. For example, new apps in the App Store must bring something different to the table to carve out a niche or unseat the market leader.
It’s simple. Same features and functions, lower price. Or, better features and functions, same price. That’s how it works. Otherwise, what’s the incentive to switch?
Only Password, despite being in the Mac App Store only a short while, is packed with features and looks much like the more popular and mature 1Password.
A single master password stores photos, videos, files, usernames, credit card information, bank accounts, login IDs, and passwords hidden behind authenticated 256-bit AES encryption. Only Password also syncs data between multiple Macs using iCloud.
Nice, right? Almost. But not quite.
Here’s the problem as I see it.
Only Password does less than 1Password but costs only $10 less than 1Password, which puts it in the premium password management class for price, but not for feature set. Both are available from the Mac App Store but 1Password gives you the option of a try-before-you-buy trial period. Only Password does not.
Just $10 more than Only Password’s already premium price tag gets you login ID and password sync between Macs, but there’s also a version of 1Password that runs on Windows PCs, iOS devices, and Android devices. 1Password comes with browser extensions so login ID and passwords can be filled into web pages automatically with a click.
In the end, the more premium product not only does more than the lesser premium product, but it’s also a better value, despite being $10 more. 1Password could use some competition because that makes for a better product marketplace, but the way to compete is simple; just as good for less, or better for the same price. Otherwise, what’s my incentive to switch to a similarly priced product without the option to try-before-you-buy?