Alright, here goes. Open Google on your Mac and enter the words ‘Apple fail‘ in the URL search bar. You’ll get an instant view of Apple negativity, but we need to be more specific. In Google, select the Search Tools option, then select Past Week. That filters the listings to more recent negativity; the fresh kind.
What Goes Up, Must… What?
Every Google search varies a bit based upon where you are, which browser you use, which websites you’ve recently visited, and other information Google knows about you but won’t tell you.
For me, right at the top of the search results listing for “Apple fail” is a Google search headline from last week; “Apple’s Self-Driving Car Will Fail.” Self-driving car?
Gotcha. Alright, that headline came from humorist James Lileks who simply wanted to be first to point out that an Apple self-driving vehicle would fail.
Another Google search result was a video which talked about Apple’s iPhone being a ‘Massive Fail‘ because, you know, Apple is losing it’s way. Yes, poor Apple lost more money in currency fluctuations than Google made last quarter, and the company’s profits were the most ever. Ever. Ever.
With all that profit and riches Apple can only be losing its way, right?
Another Google search result talked about how the ‘iPad Pro will fail to spark Apple’s tablet sales‘ in 2015. You remember the iPad Pro, right? It’s that unannounced product everyone is expecting Apple to announce because, well, iPad sales are down again.
Funny thing. The Google search result right below that one came from Barron’s and pointed out that Apple owns 93-percent of the mobile industry’s entire profits. Samsung got the rest. True story.
Beyond that were the usual workaday articles on why the Apple Watch will fail, why the iPhone 5c was a fail, why Apple’s core is rotting (I think that was a pun), Apple’s unannounced streaming service will fail, and then an article about why failure isn’t a bad thing (enter former Apple CEO John Sculley who failed often).
Here’s my take on the Apple fail situation. Apple will fail. Someday. Maybe later than sooner. But what goes up must come down and Apple is up about as far as a company can get, so down has to be on the future list of happenings. Apple won’t crash and fail all at once.
Actually, there won’t even be a crash. Except for the stock price. All Apple needs is a bad quarter of iPhone sales and no more huge numbers and the ‘I told you so’ doomsday sayers will be out in full force, and that’s when everyone will know Apple has crashed and failed. Again.