Unfortunately, we live in the 21st century, the internet connected age where everyone, rich or poor, thanks to YouTube and a video camera in every pocket, can have a moment of popularity and fame in the online sun. Whether the popularity is a moment of glory or laughter and derision depends on what’s being said and by whom.
Enter Clueless? Or, Cultist?
The latest to fan the flames of personal popularity is Don Luskin. Yes, that Don Luskin, the main money guy, the CIO (chief investment officer; but I don’t know if he’s a native American) for Trend Macrolytics (I have no idea what that means, either, but it sounds important).
Donald Luskin (Donald is probably what his mother calls him when he’s done something really stupid, so it’s no wonder he goes by the name Don; there are lots of Dons out there, so he can blend in) loves to say crazy things to get himself in the headlines.
Here’s an example. Luskin says the right price for oil is somewhere between $15 and $40 a barrel and he has a spreadsheet to prove it. That’s a bit like saying the right price for an iPhone is somewhere between $400 and $1,200.
Oh, and forget the fact that it costs more than $15 or $40 to get oil out of the ground. I know because I have a spreadsheet.
On normal days I don’t care much about what the likes of Don Luskin have to say because I have an aversion to attention-getting blowhards who need to prop themselves up in front of a camera and say crazy things to vent his bad feelings about being called Donald by his mother.
Unfortunately, Luskin’s apparent insanity crossed over into reality and he found an unoccupied podium on CNBC, right in front of a live camera no less, and decided to lambast Apple and their 600-million customers and call them a cult. Why? Because that gets headlines and notoriety and webpage clicks and people talking (maybe about Apple, but quite possibly about how security in the looney bin just isn’t what it used to be).
They always seem to find something to do for an encore. I have to admit, that always surprises me.
If you’re not based in reality, then reality can be a surprisingly difficult place to live; especially with all the dust. And cooties.
But one of these days somebody other than Apple is going to invent something and when that day happens we are going to throw away our Apple’s and we’re going to buy something else, and that will be it for Apple Inc.
That may be how it happens in Bizarro World, but the reality here on earth is quite different. Luskin implies that only Apple invents things, which we all know is not true. And he thinks that when someone else makes a better product we’ll all just stop using our iPhones, and Macs, and iPads and hop on board the Bizarro World Hyperloop and move into a different reality with different rules because this one is just, so, you know. Messy. And Luskin’s reality doesn’t have an Apple in it.
It will just be in the graveyard like all the other tech companies that used to rule the world and don’t anymore.
Examples? Get examples? Examples are good. How Apple dies isn’t stated, but, you know it will. Luskin has a spreadsheet. It’s just unfortunate where he keeps it, but it’s near his head, which is covered by underwear (it happens). Not many tech companies have ever ruled the world, but a few were dominant in specific industries for awhile. I’m thinking IBM and Microsoft from the recent past, both of which still make a boatload of money, but neither of which had done much for anyone lately.
Oh, and both are not in the graveyard.
I am too tired of calling them the top, but I am also tired of this cult.
Yeah, well, about that cult thing.
cult |kəlt| noun
a system of religious veneration and devotion directed toward a particular figure or object: the cult of St. Olaf.
• a relatively small group of people having religious beliefs or practices regarded by others as strange or sinister: a network of Satan-worshiping cults.
• a misplaced or excessive admiration for a particular person or thing: a cult of personality surrounding the leaders.
• [ usu. as modifier ] a person or thing that is popular or fashionable, especially among a particular section of society: a cult film.
Steve Jobs has been gone a few years already, and it’s likely that most people have no idea who Tim Cook is, so it’s not a personal cult. It might be a product cult. You know, where smart people buy good products because they work well and last awhile. Sure. That’s a cult of what, 600-million people?
That makes the Catholic Church a cult. No. Wait. That can’t be right. Neither Apple nor the Catholic Church have a relatively small group of adherents, so that’s out. Here’s the gist of Donald Luskin’s perspective on anything.
Hey! Hey! Over here! Look at me! I’m over here! Listen to me!
Alright, your moment has come and gone, Donald, and we’re not listening anymore because you don’t make any sense here on earth. Bizarro World, maybe? Here, not so much. Wait. Maybe I’m wrong and completely underestimated Don Luskin. Maybe he and his financial organization shorted Apple’s stock and that’s not good when a company’s stock hits the stratosphere as Apple’s stock has recently.
Now we know why your mother calls you Donald, Don. It’s what you get when you do and say crazy things. Crazy, like shorting a stock that even Carl Icahn says is worth nearly double what it is now. Ouch. For AAPL it’s another record stock price and another record market cap. That’s gotta hurt, Don. If I let you invest money for me than I’d be saying some crazy things, too.
Oh, one more thing. Is your brand of insanity contagious?