Apple didn’t invent the PC, but the Mac revolutionized the industry. The list of what Apple did not invent but did popularize is extensive. Portable media player, online music sales, smartphones, tablets, app stores. Based on what Amazon and Netflix are doing these days, is Apple about to follow again?
Where Content Is King
The rule of thumb in headlines is this. If the headline ends in a question mark, then the answer to the question is ‘no.’
So, is Apple ready to follow Amazon? Well, let’s see. Amazon is the world’s largest online retailer, so, no, that’s not it Apple does well online but it’s not an Amazon.
Amazon has a series of competing technology gadgets which haven’t sold too well (Kindles and Fire), so, no again. Apple is doing just fine with Mac, iPhone, and iPad.
Amazon does not make much money despite quarterly sales in the stratosphere and a healthy stock price, so, no again.
Amazon streams and sells TV shows and movies, just like Apple, so both are already doing the same thing, right? Not quite. Amazon spends money like a drunken sailor in port for a night, but some of that money– as much as a few hundred million dollars– is going for original, Amazon funded television.
Amazon Studios has a bunch of products in the works in an attempt to help disrupt traditional broadcast, cable television, and the movie industry.
Why? Content is king. Where does Apple fit in?
Word on the streets is that Apple is planning to disrupt the industries by adding original content to Apple TV. Apple has been trying to get in bed with the TV and movie industry for years, so, if you can’t join ’em, beat ’em with what they do best– original content.
Apple certainly has the money to fund such a creative venture, and the company has the technical and marketing chops to deliver the goods to hundreds of millions of devices and customers almost overnight.
Maybe the code to cracking the television and movie industry isn’t so much wedded to a device as it is wedded to what we want from our devices. Entertainment, news, information. Apple is sitting on $175-billion and a few billion of that would disrupt the entire media and content industry within a year.
So, yes, Apple could be ready to follow Amazon and Netflix. Putting George Lucas or Steven Spielberg on Apple’s board would be a positive sign, too.