Apple started life as Apple Computer, Inc. in early 1977. Following on the heels of success with the iPod, iTunes, and the launch of the highly anticipated iPhone, Steve Jobs renamed the company a very simple Apple Inc. That’s what Apple is today. Apple Inc. But what does that mean?
What’s In A Name?
People who add up such things have determined Apple’s brand to be worth almost $119-billion. It’s the most valuable brand in the world, nearly double that of second place Microsoft.
Apple employes almost 75,000 people in a growing number of countries, many of which house one or more of the hundreds of Apple retail stores.
If Apple isn’t a computer company any more (the Mac is in third place and makes less revenue for Apple than the supposedly slow selling iPad) what is it?
Apple could easily be called iPhone, Inc. as the famous smartphone makes up a staggering 70-percent of revenue and profits, already higher than any other company ever (profits, not revenue; there’s still Walmart).
Does that make Apple a one-trick pony operation like Google?
Executives at both Google and Microsoft have worked at a feverish pace the past decade to diversify their respective companies; Google away from search engine advertising, and Microsoft away from Windows and Office (how’s that worked out so far?).
With such a large chunk of revenue and profits accounted for by the iPhone, is Apple in danger of becoming like Google or Microsoft? No. Every PC company in the world would love to have the Mac’s revenue and profits. Ditto for every tablet maker who lusts after iPad sales and profits. Apple’s products command the lion’s share of profits in each industry segment with a diversified and profitable product line.
So, what is Apple? A smartphone company? It is in a way because most of Apple’s customers, sales, revenue, and profits come from the iPhone. But every product line remains successful and profitable.
Apple is different things to different people. A computer maker, yes. Tablet maker? Uh huh. Smartphone designer for sure. In a few months Apple might become something of a jeweler as Apple Watch debuts.
As much as anything, Apple is a technology product maker, which weaves modern technologies together into products and services that work well together or individually; products which are loved and trusted by the majority of customers who view them as affordable premium devices.
But it’s still Apple. Not much has changed since Apple Computer, Inc. other than the number of products, the number of customers, and the amount of riches.