What has Apple done differently in Mac, iPhone, and iPad that it also needs to do in Apple Watch and Apple Car? There’s not much of a secret in Apple’s sauce, despite the fact that few other companies– even those who know the ingredients– manage to put in their products. Here’s Apple’s next secret ingredient.
Build A Better Battery
Today’s Macs last longer on a full battery charge than ever before. The MacBook Air ranges from 9-hours to 12-hours of battery life.
It’s easy for us to complain about battery life in our iPhones and iPads but can you name a major brand or model smartphone or tablet that gets a notably better battery life?
Hear those crickets?
They’re much the same or worse. Apple could increase iPhone battery life, and did a remarkable job with the iPhone 6 Plus (I can get as much as three days on a full charge), but that might require a thicker case and lower quality screen.
Most of us charge our Macs and iPhones and iPads every day or two and that schedule is what keeps battery life limited to a day or two instead of a week. Does anyone really want a one-inch thick iPhone? Or, a two-inch thick MacBook? Both would have longer better life but at the expense of portability.
Brave New Worlds
Apple has it right but if it hopes to own the wearables market or get into the automobile industry, battery sipping secrets will need to be in abundance. What do smartwatch users truly, deeply, madly want?
Long battery life.
Likewise, an electric car, especially of the Tesla variety, comes with electrifying powers of acceleration, but battery life isn’t even as good as the distance a tank of gasoline will take most standard or luxury cars. What do electric car users truly, deeply, madly want?
Long battery life.
Let me say ‘no’ to both points. We don’t want longer battery life. We want our devices to run longer, regardless of the power source. If the Mac or iPhone or iPad used solar power we wouldn’t care, so long as it kept running for a few more days, stayed svelte, was easy to use, and a light carry.
So, what is Apple’s end game when it comes to new products? Attractive designs, clever marketing, and device integration? Or, is it something more pedestrian like the physics of a longer lasting power supply?
There’s little doubt that Apple works diligently to squeeze the most juice from every type of battery, but there’s also little doubt that Apple works diligently to come up with another power source that lasts longer yet is easier and faster to renew.
The only real question I have is ‘What will we use to power our Apple products other than batteries?‘ An answer that is not the typical battery could be the next ingredient in Apple’s secret sauce for the future, and might be what Apple is working on for Apple Car and Apple Watch.
And, for what it’s worth, an Apple self-driving car anytime in the next decade is nonsense.