Everything is touchscreen these days. iPhone, iPad, iPod touch, plus the gazillion models of Android-baseds smartphones and tablets, and even Microsoft’s own Surface Pro 3 spanks the Mac with a touchscreen tablet built in to a notebook. What’s Apple’s problem?
The Bursitis Bunch
Look around and you’ll find tablet and notebook hybrids with a touchscreen, desktop PCs with a touchscreen, but does Apple put a touchscreen into a Mac? Nope. Why not?
Touchscreens and a finger are the perfect user interface for smartphones and tablets, but less so for notebooks and desktop PCs; even those running windows.
Yes, touchscreen sell, and you’ll find them in the higher priced PCs and notebooks, but there are few numbers available for how well they sell, and even fewer numbers for how many get used.
Here in the office where I work in Manhattan, we have hundreds of Macs and PCs, and among them dozens of Windows notebooks with touchscreen, and a dozen or so Windows desktop models also sporting touchscreen.
Do those touchscreens get used? Yes. But not for long. Why not? Bursitis, tennis elbow, wrist fatigue. Touching a screen to pinch and zoom a photo looks great in a commercial, but it’s not something that graphic designers want to do all day; a mouse and trackpad works better.
This is the case of a new technology which is familiar and easier to use, until it gets used, in which case it becomes the seldom used feature in hybrid notebooks and desktop PCs with a touchscreen.
In other words, a touchscreen for anything other than smartphone or tablet is mostly marketing hype and does not translate into much actual real world usage. It appears that only Apple has the discipline necessary to recognize the obvious and not be swayed by marketing hype for a technology solution looking for a problem to solve.