For anyone who blogs or wants to blog you’ll know already or find out soon enough that live blogging has benefits (quick updates) and drawbacks (what gets written can disappear quickly). Managing multiple blogs in a browser window presents more problems which Blogo solves.
21st Century Blogging
Having been on the blogging scene for well over a decade I’m always on the lookout for a new way to improve the writing, publishing, developing, and management efforts.
Blogo is a Mac app that manages blogs. No, not like WordPress or a Linux server. But as an app that lets you focus on writing and publishing, and does it relatively efficiently.
The writing side of Blogo is the most efficient and uncluttered way to write, edit, preview, and prepare a blog posting for publication.
The key to success here is the built-in editor and offline mode.
That’s right. No more open browser window with an internet connection. Blogs lets you write anywhere you and your Mac happen to be at the time, then publish later.
Images are easily added to blog posts and the live preview gives you a quick idea of how a photo will look within a post before publication.
Blogs comes with blogger bells and whistles, too, including an option to sync with Evernote (good way to gather ideas, notes, manage projects). It works in fullscreen mode on your Mac to avoid distractions, and for some blogging platforms, lets you manage comments (receive, moderate, answer)– for multiple blogs, all from one control panel.
Images can be edited and enhanced from within Blogo so there’s less need to use another graphic editor or photo enhancement app to make tweaks.
The Blogo concept is sound– create posts for multiple blogs from a single source– but execution could use some improvement (why does sync take so long?). For now Blogo is WordPress only and that covers a majority of self bloggers in the world. However, serious blogging is about workflow– minimizing the management and publication creation steps, while maximizing the content creation steps.
I found Blogo to be a bit clunky and slow to update test blogs. The saving grace is the option to work completely offline and ready a post for publication when connected. Kudos to the developers for a good first version, but it’s priced just a few dollars less than the stellar MarsEdit which has more features.