There’s little doubt that Microsoft, as a corporation run by smart, experienced people, is a highly profitable, very capitalist company. So is Apple. Allow me to suggest that Apple is more into profit than Microsoft. Recent history backs me up.
Free Apps vs. Free Apps
Apple and Microsoft have always had different approaches to product development. Apple makes hardware. Very profitable hardware if we examine only the past few years of the company’s financial performance.
With a few not so notable exceptions, Microsoft makes software. Windows and Office have been cash cows for a couple of decades and made the company insanely wealthy.
Among hardware makers, Apple’s gross profits are, well, gross; grossly higher than nearly any competitor. Ditto for Microsoft if one focuses purely on Windows and Office.
A funny thing happened along the way to the 21st century. Apple fell in love with massive, gargantuan profits, while Microsoft continued along the road toward financial destitution.
Windows and Office succeed on Windows PCs, especially with OEMs (those who make the PCs) and with businesses. The business of PCs isn’t going broke, but it’s not growing, and Microsoft completely missed the mobile device revolution, now owned by Google’s Android and Apple’s iOS devices, respectively.
After falling upon hard times, Microsoft has gone back to its software roots and made Office available– mostly for free– on iPhone, iPad, and Android mobile devices; smartphones and tablets.
Free? That is so unlike Microsoft. They’re literally giving software away in the hopes you’ll subscribe to their Office 365 cloud services and pay money to the company monthly or annually on a subscription package. Wait. Isn’t Apple’s software mostly free, too?
Yes, but to obtain and use Apple’s so-called free software, you need to buy the hardware– Mac, iPhone, iPad. Microsoft does not impose the same restriction on most of the company’s mobile apps, and to a certain extent on Windows as well (prices are falling dramatically). As we move further into the 21st century it’s becoming more clear that Apple knows how to make a buck, while Microsoft has lost its way.