If you haven’t heard about Apple Watch then you’ve probably been living on the International Space Station or meditating somewhere on inner or outer Mongolia (whichever is farthest away from civilization).
Apple Watch is Apple’s newest attempt to extract more money from iPhone customers by offering them a more convenient way to be notified, alerted, and alarmed, while becoming even more chic, hip, and cool than friends and neighbors. It’s Apple’s way of making you the Jones that everyone else needs to keep up with.
The Road Less Traveled
There are many roads that one may travel in life. We can own and use Windows PCs and endure all the trials and tribulations that come with such devices.
Or, we can choose to live with Apple’s many interconnected products and become more productive, efficient, and style conscious with every dollar sent to Cupertino (or, the company’s various offshore entities to avoid paying unnecessary taxes).
Apple’s latest is Apple Watch, an elegant electronic device that is so chic you’ll need an iPhone just to use it. Unlike previous Apple products, Watch has the lowest starting price and the highest starting price of any previous Apple product in memory.
From $349 for the Sport model, to $1,049 for the high end Steel model, to as much as $17,000 for the 38mm 18-Karat Rose Gold with Rose Gray modern buckle, Apple has you covered.
Here’s where Apple Watch has a single glaring flaw, but one that you and I probably won’t experience, and for those who can experience the flaw, they’ll enjoy it anyway.
Every three or four years I buy a new Mac, usually a notebook, but sometimes in between an iMac. Every couple of years I buy a new iPhone; not so much because I need to, but because I want to. It’s likely that technology will advance such that I’ll want a new Apple Watch model every three to five years (tops), but it just won’t be the Apple Watch Edition model which starts at $10,000.
That’s right. The $350 Sport model has the same functionality as the aforementioned Edition model at $17,000. Through the years I’ve purchased my fair share of desirable watches, most in the $500 to $2,000 range, and each of which will and has lasted for decades. Technology gadgets being what they are, an Apple Watch is unlikely to do much five years from now. I can handle that product life cycle at $349 for the Sport model, maybe even at $549 for the Steel model, but not at all for the $10,000.
Yes, I know I’m worth it, but I’m the only one who thinks so.
If Apple had wanted to put a dent in the Swiss watch industry universe and take the whole fashion industry by storm, a $2,999 price tag on the Edition gold model would have set hair on fire in Switzerland. But I still wouldn’t buy one every four or five years. Unless… Unless it came with a removable and replaceable case inside so the digital aspects of the watch could be updated for a mere $500 or so every x-number of years.
Unfortunately, Tim Cook and Jony Ive didn’t return my calls which urged them to reconsider the $10,000 starting price for the Edition model, and recommending $2,999 instead. So far as I can see, that’s about the only major flaw in an otherwise beautiful product which a year from now will actually be very useful, and a decade from now (as sensors improve) will possibly replace the required iPhone.
Those folks who can afford $10,000 on a gold watch that is outdated in four or five years just don’t care. As for me, I get to say my $349 Watch is exactly like the gold Edition model. You know, except for the gold.