We can call Watch a luxury bauble only for Apple’s few hundred million faithful (which alone would make it a successful product). What Watch is, though, is simple. It’s convenience. And the future. Here’s what I mean by that.
iPhone: Hello, Goodbye
Apple Watch brings an array of convenience to iPhone users. Yes, you have to own an iPhone– iPhone 5s or iPhone 6 or 6 Plus– to use Watch for anything except telling time.
Convenience? Oh, come on. This is so easy I can’t understand why Watch critics have formed a movement demanding that Apple stop development on the pricey bauble and immediately buy Tesla.
Here’s a perfect example. One of my favorite iPhone apps is Dark Sky, a weather forecast app that’s somewhat unique among the great unwashed masses of weather apps.
Dark Sky cobbles together local weather information and radar and tells you what the weather is about to be like in your location in a few minutes; it does so with a unique alert sound. “Drizzle starting in five minutes.”
That kind of alert.
Well, Dark Sky is working on an Apple Watch app that brings more than that to a Watch screen; alarms, alerts, status, current conditions, the works.
What that means is Apple Watch is a convenient extension of iPhone; alarms, alerts, notifications, plus feedback, and iPhone communication– email, text messaging, and phone calls– all built in, all without having to fish the iPhone out of your pocket.
That’s Part A of what Apple Watch is all about.
Part B of what Apple Watch is all about will be available in a few years as more of what the iPhone does to interact with us is pushed out the the watch’s screen, haptic alert, sensors, and so on.
If the iPhone is a Mac in your pocket– a powerful computing device with all day battery life, a Retina display, and a million apps from which to choose– just seven years after launch, what will Watch be in seven years?
Electronics get smaller and faster, batteries get smaller, capabilities increase. The original Mac was anything but a mature product when it launched in 1984, and both iPod and iPhone took a few years to catch on. iPad was a huge success from day one. Apple Watch will be a similar success because it has convenience and utility in a stylish package. The real value to Watch will be down the road a few years as Watch matures; just like iPhone and Mac.