Firs things first. Apple Watch is like every other Apple product. There’s more than meets the eye, the total is more than the sum of the parts, and our lives are about to be improved by using something that old and new at the same time.
Old, New, Disruptive
The old part of Apple Watch is obvious. It’s a watch. It tells the time. It looks modern and chic but is both utilitarian and a fashion statement wrapped into a tiny electronic package.
The new part of Apple Watch is less obvious but becoming more obvious as we learn about its capabilities. This part of Watch will grow over time as app developers find new ways to utilize what it does best.
Think notifications, alerts, alarms, quick communication (back and forth), as well as personal tracking (location, steps, heart rate, et al).
What’s not to like about all that?
Apple, more than most technology companies and competitors, has a distinct knack for disrupting various and sundry industries. As a review, let me walk you through the list, starting with what the Mac did to the PC industry.
Then along came Apple Store, iPod and iTunes Music Store, iPhone, iPad, app stores, and what Apple did to the music industry, the smartphone industry, the tablet industry, and application development.
Disruption And Dismay
Alright, here comes Apple watch. ‘Bah humbug’ say the naysayers and critics (it’s what they do; be patient), but when you think about it, a smartwatch that can control chunks of the so-called Internet of Things should be reckoned with.
Watch will let you pay at the counter, start your car, unlock your doors, turn lights on and off, turn up the heat (or, turn it down), and maybe even control your TV.
Apple Watch will start life with simple things first. Messages. Without having to pull an iPhone out of a pocket, purse, or bag or briefcase. Apple isn’t just interested in disrupting our daily routine with more functions, it’s set on disrupting the wristwatch industry, too– from utility watches to fashion accessories.
Speaking of both utility and fashion does anyone not expect Apple Watch to have an impact on fitness wearables, too. Oh, and now we know what smartwatches from Samsung and other Korean and Chinese knock-off specialists will look like later this year.
The only negative I see with Apple Watch– at least, what we know of Watch so far– is the upgrade issue. Technology gadgets tend to wear out and become outdated more quickly than traditional analog devices. Macs get replace every four or five years. iPhones every two to three years. A $5,000 watch normally lasts for a lifetime, so does anyone expect more than five or six years from Apple Watch, regardless of model or price?
Maybe Apple has yet another industry disruption in mind.