That was then and this is now. While Windows and Office gave the enterprise a single platform to conduct business today the cloud is the platform for data, and the device to access data has a new winner in the corporate arena.
Apple? Enterprise? How?
In a replay of the race between the tortoise and the hare, Microsoft fell asleep while the mobile device revolution was carried out by none other than Apple.
Instead of catering to the corporate world and enterprise IT departments, Apple did the unthinkable. It created a product that was so compelling and so secure that it forced IT departments to embrace what their customers embraced.
Compelling? Secure? Yes. iPhone’s remarkable ease-of-use and plethora of useful applications made the IT department change policy from ‘our way or the highway’ to ‘bring your own device.’
Along the way Apple built in security and corporate application options that became a win-win-win situation for use, IT, and Apple. Protection is why Apple’s mobile devices own the enterprise.
Roughly 75-percent of all mobile devices used by businesses come from Apple, with the remainder going to Android and Microsoft, and Apple’s share is on the rise thanks to the levels of built-in protection and security, and the deal with IBM hasn’t hurt.
At a very basic level, Apple has invaded the enterprise and corporate world by making products that are easy to use and service, but that also are secure and offer IT departments and users extra protection. That combination is not lost on IT departments which explains why iOS devices make up 95-percent of mobile devices in the legal industry, 81-percent in financial services, and more than 80-percent in the public sector.
Android devices have a smaller share of the pie even in the tech industry. All that according to Good’s latest Mobility Index Report.
What makes Apple, a newcomer to corporate IT departments and the enterprise in general, the market leader? It’s actually simple and starts with a compelling product that users actually want to use, and ends with a few layers of protection and security not found on competing products, and a problem that IT departments have grappled with for years with Windows PCs.
Apple solved both problems– usability and protection– and won the mobile device wars in the corporate environment.