After the iPod, Apple Stores, iTunes Music Store, iPhone and iPad, Apple TV, and both App Stores, it looks as if Apple has done well looking for life beyond the Mac. Speaking of the Mac, whatever happened to it? Both MacBook Pro and MacBook Air are getting a little long in the tooth.
Make It Modern Again
For years Apple has led the PC industry in industrial design notebooks; aluminum case, long battery life, higher end Intel CPUs, and the safety, security, and usability in OS X.
That explains why Apple owns more than half the entire industry’s profits while selling far fewer PCs than HP, Dell, Lenovo, and others.
But that was then and this is now and PC makers, now using Apple as both target and design inspiration, have notebook models that are lighter, faster, have higher resolution screens, and get better battery life.
It’s long past time for Apple to re-invent the notebook (thanks to Intel’s slowly developing mobile and power sipping CPUs), and it should start with the MacBook Air.
When Apple will get around to upgrading the entry-level notebook line is anyone’s guess, but next week feels good to me. Here’s what I want, expect, and deserve (I buy plenty of Apple products) in a 2015 MacBook Air.
Retina Display – the problem with a Retina display in a notebook is that all those pixels are power hungry. If HP can figure it out and put longer battery life in a smaller package, then why can’t Apple? Oh, and make it a 12-inch model, too. One model fits all.
Battery Life – the 11-inch MacBook Air does great at 9-hours and the 13-inch MacBook Air is superb at 12-hours, but I’m looking forward to not only a speed bump but longer battery life. Otherwise, what’s the point? 12-hours should be the minimum, Retina display notwithstanding.
Thinner Than Thin – it’s not that the MacBook Air isn’t thin; it’s that competing PC models are now thinner and lighter, so that’s what I expect from Apple. Thinner and lighter. I’ve had the pleasure of using an HP Spectre x360 and it’s as MacBook Air-like as a PC can get.
New Connectors – is it wrong to expect a MacBook Air to be thinner and do more? Here’s the problem with thin. Ethernet connectors, standard USB connectors, even DisplayPort connectors are thick. How about if Apple is the first major player to remove the status quo from the newest notebooks.
Faster, Cheaper, Too – and, competition being what it is, the new MacBook Air should be faster than previous models, cost $100 more, come with more RAM and faster graphics, and maybe even a keyboard that flips around into a stand like the HP model. Touchscreen? Forgetaboutit. That’ll show up next year in the MacPad OS X and iOS hybrid.
That’s my list. What did I miss?