For awhile he rattled off the specifications of each device and compared them with Apple’s Mac lineup. Unfavorably to Apple. Maybe it’s a guy thing. But I’ve noticed that what gets compared between devices is hardware, not software. That’s wrong.
It’s All About That Spec
Granted, everything we do on our devices is hardware based. Without the hardware– Mac, iPhone, iPad– the software wouldn’t work.
We don’t really use the hardware to get things done. You use a shovel or a wrench or a screwdriver or a pen– all hardware devices– to accomplish some task.
Computing devices are different. Each device has many, many uses, and most of them are software-based, not hardware based. Hardware makes it work, but we use software to get the work done.
Yet, almost every tech publication– those killing trees to make a living, or those spewing out bits by the petabyte– almost always focus on a list of hardware specifications. Product comparisons usually are hardware based. It’s iPhone 6 vs. Samsung Galaxy S-whatever. Seldom do you see many comparisons between iOS and Android, Mac vs. Windows, or their respective apps.
Why? Software usage is subjective. Hardware, not so much.
Tech journalists spend much time discussing how fast this hardware is vs. that piece of hardware. Or, how much better the screen resolution is on that device vs. this device. Seldom do they discuss how much easier, faster, or better an app works (or, does not) on one platform vs. another, one app vs. another.
It’s as if all software is the same, and computing devices– desktop, notebook, mobile– are only differentiated by hardware. Sorry. That’s just wrong.
Why do we use a Mac?
It’s not just the hardware. You can buy some very attractive notebooks that are as thin and light and powerful as Apple’s new MacBook– for less money. Why don’t we buy those instead of a Mac? Because Macs run OS X– software– instead of Windows. Yes, discriminating computer users are willing to pay more money to avoid using Windows. And, discriminating mobile device users are willing to pay more money to avoid using plastic coated Android devices.
Software. It’s arguable, it’s subjective, but it’s obvious. Software rules. It’s what we use on our computing devices, and, with OS X and iOS, it’s what separates the magic from the riffraff. It’s differentiation at its finest. The problem here is genetic. Many of the geekier gender may prefer hardware, but the rest of us know that software is where the action is. Here’s a great example from James Kendrick of ZDNet, decidedly of the hardware persuasion.