Everybody is out to get your money. Think about the situation. We perform work for someone and they give us money. Then, we take that money and buy or pay for things we need; a place to live, car to drive, clothes to wear, food to eat. Whatever is left over goes for things we want, and we’re wanting more technology gadgets.
Then vs. Now
I’m an Apple hound. If Apple was a woman, I’d be a lesbian. It’s not, so I’m just screwed. But I love Apple products and the company’s storied history. To irritate me in ways only a parent can, my father enjoys talking about life before Apple.
Just a few decades ago my parents had a landline telephone for about $20 a month. Television was free over the air, but came with limited channels. Computers were available and we had one. One. An Apple II.
Since Apple ushered in the so-called personal computer revolution a few things have changed in how we spend some of our so-called disposable income.
When the Apple II debuted back in the day, cable television was but a twinkle in the eyes of most TV watchers. Since then, we’ve been treated to hundreds of TV channels in ever increasing quality and variety, and spend $100 to $200 a month for the privilege.
Less than a decade ago cellphones were paid for upfront and then we paid for the minutes we used to talk on the phone each month. Since then, we’ve been inundated with hundreds of models of smartphones that are much like a Mac in the pocket, with full-on internet access, a gazillion applications, and better cameras than any of us had just a decade or so ago– all wrapped up in a single mobile product.
That’s progress, right? So, what’s the price of that progress? Another $100 to $200 a month, on average.
In just a few decades, technology and telecommunications companies– and Apple plays a large role in this– have managed to go from charging us nothing to watch television, charging us little for a landline telephone, to charging us $200 to $400 a month for enhanced and mobile versions of the same thing. Sure, those devices and services do more, but they cost much more.
This is a perfect example of capitalism at work. Remember, in a capitalist society, everyone wants your money. How they go about getting it may vary company to company, product to product, but the ultimate end game is simple– separate you and your money in exchange for a seemingly desirable or necessary product or service.
What has changed in the past few decades is how much we pay for what we get. This is a war on the individual. Everyone is after my money. Sometimes I feel they’re winning.