News from China says Samsung paid 500 people to be Samsung fans at a press conference in China which introduced the new Samsung Galaxy S6 Edge and Galaxy S6 smartphones. Since these two new Samsung phones clearly mimic Apple’s iPhone 6 is look and feel, I call this, ‘Fake fans for fake phones.’
Fake Is Everywhere
Samsung’s eagerness to be revered and loved like Apple demonstrates a corporate personality that would keep psychiatrists busy analyzing the company’s executives for years.
Samsung has been accused of faking performance tests, faking online reviews, faking sales numbers, which has garnered the company a much deserved reputation as a cheap fake maker.
Why the company continues such shenanigans displays a lack of confidence that executives have in the product itself.
Every new iPhone model is greeted with a few million customers who stand in line to get Apple’s latest and greatest. Other than paid shills, has anyone ever stood in line to buy anything from Samsung?
That disparity between two rivals must really grate on the nerves of Samsung’s executives. That brings up another question. What is fake and what is real?
Faux News, Real Opinions
Just a few decades ago, news was news. What we read in newspapers and viewed on the few television news channels was mostly a reflection of what happened. Today is different. So-called news sources have proliferated beyond belief; in number and in sensationalist content.
Fox News is known as Faux News for a reason. The so-called news reporting is slanted to attract a specific viewer demographic. Opinion is presented as news. But it’s not just Fox that’s faux. BuzzFeed has a seat at White House press briefings. That’s right. BuzzFeed. What’s next? Facebook?
Personally, I don’t find it difficult to segregate real news from perspective and opinion, but I know many people treat what they hear, from whatever the source, as the truth. Or, they don’t believe anything they read or hear. How is that good for humanity?
I expect Samsung, the Faux News of technology companies, to distort the truth, pack the crowd, and to paint itself in a positive light wherever it can. Companies do that. Advertising itself is much about painting a specific story to influence a customer. I just wish there was a formal way to shine the light of day upon those who prefer to do their business in the dark.