Early June is Apple’s WWDC– World Wide Developer’s Conference. It’s the place where app developers get a front row seat on Apple’s upcoming versions of iOS and OS X. As is often the case with an announcement and invitation from Apple, there’s something not too hidden in graphic design.
Epicenter? Change? WTH?
Apple’s Apple TV device has been much maligned the past year or two, despite the device selling more than other television attachment boxes (only Apple divulges numbers).
There’s just not been much love coming to Apple TV from Cupertino recently, and that looks to change with WWDC in June.
How do I know? Do I have a little birdie that lives at Apple’s headquarters in California? Do I subscribe to a psychic (hint: not anymore)? No. Apple left of a pretty big clue about what’s coming.
WWDC15 in June will feature new features for both iOS and OS X, more options for how Watch can interact with users and apps, and since Apple has been on an integration kick for the past year or so, we’ll see more of that, too.
New Macs? Nope. New iPhones? Nope. New iPads? Uh, probably not. Well? How about a new Apple TV?
Just as WatchKit allowed developers to work on Watch apps even before the device shipped, it’s obvious that Apple has something similar going on with Apple TV and HomeKit planned for the late spring WWDC event.
Hello? Look at the promotion graphic? Right smack in the middle is the outline of Apple TV. The heading “The epicenter of change” tells us something is about to change. What hasn’t changed in a few years? Apple TV.
What’s coming to WWDC in June is a new Apple TV platform, just ahead of a new Apple TV which will show up in the fall in time for the holidays. The rumor mills have been working overtime in the past few months, spilling beans over the parking lot in front of every cable TV company and TV network in the country.
Apple is ready to start changing how we watch television and that change begins in earnest early in June. That Apple TV announcement will be an appetizer. Dinner will be served in the fall.