Up and down the line, various critics have decried Apple’s iPhone while touting the latest iPhone killer to hit the streets. A month or two later the last killer’s price tag drops to next to nothing and the iPhone remains standing. Guess who plans to kill the iPhone now?
The Enemy Are Us
For a growing number of people their smartphones are their only computer and for good reason. What can you do on a Windows PC, or even a Mac or Chromebook, that you can’t do on an iPhone?
Alright, heavy lifting apps like Final Cut Pro or Adobe Creative Suite are not exactly made for handheld devices, but you get the idea.
Smartphones are good at browsing, email, texting, photos, movies, and increasingly, they’re taking over functions we once reserved only for Macs and PCs.
Is there anyone who can step up with an iPhone killer product?
Yes. And the company has a history of re-inventing industry segments and killing off market leaders. Remember the iPod mini? It was the best selling portable media player of all time. Who killed it? Apple.
Remember the iPod nano? It was even better than the mini. Apple killed their own most popular product. History is about to repeat itself with Apple Watch. To be fair, it’s unlikely that the iPhone is going to be killed and buried anytime soon, but if any company can move people to the future, it’s Apple.
Here’s how the Watch is now vs. how it will be in the future.
Apple Watch is small, underpowered, and has limited functionality. Sound familiar? That’s the iPhone in 2007. Since then Apple poured all kinds of computing capability into the little device, so what’s to stop the company from pouring all kinds of iPhone capability into a watch?
For now, Watch is tethered to an iPhone (meaning, to get the most from it other than telling time, you’ll need an iPhone nearby). In the future Watch may become the iPhone mini; smaller, less expensive, but capable of handling calls, taking photos and videos, recording audio, and through a nifty neato combination of voice recognition and Force Touch, do much of what the iPhone does now.
Or, Watch could just be another Apple gimmick that garners incredible criticism of the technorati elite while selling tens of millions every year.