Wicked? Hey, we live in a mostly capitalist society (don’t say Socialist unless you’re willing to give up your Social Security check), so one thing is certain. Everyone is out to get your money any way they possibly can. Think ‘subscriptions gone wild.’ That’s wicked.
Pay By The Month
In a sense, we Apple customers are already living on the bleeding edge of a monthly subscription society. Sure, we may fork over a credit card to buy a new Mac or iPhone or iPad, but we pay by the month.
My work requires me to use Adobe Creative Cloud and Microsoft Office every day. Guess what? Both are subscription based suites of apps. Pay by the month.
The iPhone isn’t a subscription product, though, right? Wrong. We pay by the month for the privilege of owning and using iPhones on someone’s cellphone network. It’s a subscription that likely goes on forever.
Apple, the premier tech company which made itself crazy rich by building products we love to spend money on, is also getting into the subscription business. How so?
The new Photos app for Mac can sync your entire photo collection to your iCloud account, good for a handy online backup, and easily synchronized to Photos on your iPhone and iPad or other Mac. What’s bad about that?
You pay by the month. And the free 5GB storage that comes with iCloud won’t hold your photos and videos, so you’ll be forced to subscribe to what amounts to the industry’s most expensive online storage.
Apple TV has a new HBO channel. Pay by the month. Word on the streets is that Apple TV’s next generation device and service will include a cable-like streaming TV service. Pay by the month.
I grew up in the suburbs; before cable TV and cellphones. My parents paid the phone company for a telephone (monthly subscription fee) and television was free over the air. Today, my parents each have an iPhone, 300 cable TV channels, a telephone land line (Overkill; am I right?) and pay more for it each month than their almost-completed mortgage.
Monthly fees and subscriptions are the new way to extract our hard-earned money from our bank accounts, and Apple is right up there working the pole dance. Remember iTunes? We shopped, we bought, we listened to music we owned. Beats for iTunes is on the way. All the music you could never listen to for a monthly subscription fee. Even Google wants you to pay monthly to watch YouTube.
Get used to it. Subscriptions are the future and they’re here already.