For Apple, it was VisiCalc, one of the first spreadsheets to be offered to the masses. For IBM’s PC, it was Lotus 1-2-3’s spreadsheet, and perhaps WordStar or Word Perfect. Then along came Office, easily the killer app suite for PCs. What’s the killer app for Apple’s new Watch?
Killer Apps Are Gone
My personal perspective on the killer app issue is that there are no more killer apps. We’ve moved beyond a single reason to own a new electronic gadget.
What’s the killer app for the Mac? Even Office is no longer a necessity and Apple bundles most of the applications (browser, email, calendar, contacts, photo and music management) in each Mac.
What’s the killer app for the iPhone? The cellphone? Perhaps, but we’ve had cellphones for a couple of decades already. The iPhone should tell us what’s going on with our usage habits. The iPhone itself is the killer product; the one that does everything.
Calls, camera, browser, email, text, FaceTime, Skype, calendar and contacts, photo editing, and thousands of other useful and inexpensive applications make it unnecessary to have a killer app.
Killer apps have been killed.
No Killer App For You!
With apologies to the Soup Nazi, there’s no killer app for the Watch. Isn’t telling time the killer app for Watch? Again, no. Why? We’ve had watches for a couple of hundred years. No one is going to buy Apple Watch for the watch faces that only tell time. Watch, like iPhone and Mac before it, is a focus point of a collection of utility apps– a repository of functionality not led by a single killer app that everyone uses.
The last actual killer app was probably a duopoly– email and web browser. Those are merely bullet points on the long and growing list of must-have apps for PCs, Macs, smartphones and tablets.
Our iPhones and Android and Windows smartphones do far more than merely take or make phone calls. Each device, with hundreds of thousands of apps to choose from, can be fully customized by the individual user to perform whatever tasks are suitable. Watch will be merely an extension of what the iPhone does; a convenient, friendly, attractive way to offload the need to fumble around an pickup the iPhone to do this or that.
But killer apps? They’ve gone the way of the dinosaur. Revered, remembered, but gone.