Back end? The nitty gritty of social media. Most of the clients use Twitter, but hire others to do the legwork; and Twitter requires legwork, effort, time, some skill and knowledge of how to engage customers and readers.
Interestingly, the tool that doesn’t get used is the Twitter app itself. Instead, she uses TweetDeck, a free app that an Twitter user can download and install, but is aimed instead at the power user class; publishers, marketers, and those heavily into social media.
I won’t debate the merits of social media, Facebook, Twitter, and the like (mostly because I find them boorish and somewhat voyeuristic, but that’s for another article), but if you’re heavy into publishing tweets through multiple Twitter accounts, this is the app to get you started.
How so? Multiple timelines, multiple accounts, live column streaming, alerts, filter searches, and, from what I can see of all the features, the best one of all is scheduled tweets. Click to post a tweet that publishes when you want instead of right now. That’s killer.
When dealing with multiple Twitter accounts and timelines you can see right away there will be problems with filtering through the noise. TweetDeck gives you mute options for users or specific terms.
TweetDeck is a Mac power user app, too, and uses keyboard shortcuts for nearly every basic function. You won’t even have to hit refresh as the timelines stream in real-time. That’s killer, too. It even handles multiple users on an account.
Everything on the screen is easily handled and managed by the columns; account tweets can be displayed as list, saved search items, scheduled tweets, and a customized timeline. The vast majority of Twitter users appear to be engaged passively; the read, but don’t tweet much; relying on others to supply the content.
The standard user Twitter app is decent, and there are other Twitter apps that have better layouts and more features, but there’s nothing quite like TweetDeck unless you want to pay money each month to HootSuite.