The app is called Hooks and it’s free. What it does sound great on the surface, and I expect it to be useful, but it says something about the ‘killer app’ for today’s mobile devices; specifically iPhone, iPad, and now Watch.
Alarm? Or, Annoyance?
The first iPhone, back in the dark ages of smartphones, had a few alerts; notifications that text or email had arrived. Those seemingly innocuous and useful apps have started a deluge of annoying noise, a cascade, a waterfall of ‘killer app’ features.
Alerts, alarms, and notifications. They’re everywhere, they’re growing in number, and the worst is yet to come. Apple Watch is here and now we’re about to experience the true killer app for our mobile devices.
Hooks for the iPhone helps you monitor your alerts. And, yes, it works on Watch, too.
Alerts can be setup to monitor weather, TV shows, restaurants, Amber alerts, package tracking, earthquakes, currency exchange rates, stocks, social media site updates, even pollen and allergy alerts.
See what’s going on? We’re being inundated– a classy word for annoyed and irritated– on a rapidly growing basis– by alerts, alarms, and notifications for every little thing that goes on in life.
If email was the original killer app (because the weight of managing email and spam was killing us), then the next killer app is all those applications on our smartphones, tablets, and watches which notify us of something.
Who’s In Charge?
Hooks is something of a gatekeeper app for alerts, alarms, notifications. I foresee more apps like Hooks because I foresee tens of thousands of applications which will be updated to alert us to something on Apple Watch.
How bad can all those alerts, alarms, and notifications get?
I have a co-worker who follows over 2,000 people on Instagram, and another 2,000 people on Twitter. And they’re not the same people. You’d think her iPhone was inflicted with mashup of Parkinson’s disease and Tourette’s syndrome and too much coffee. It’s buzzing and vibrating all the time.
Supposedly we’re in charge of all those apps and their tendency to want to tell us something about this or that, but already I find it difficult to tell one buzz from another, one bleep from a chirp, one sosumi from a tinkle (the digital kind), one horn from another and what each one means– even though I’m supposedly the one in control of what’s what.
We’re about to experience an appegeddon of alerts, an appelanch of alarms, app storm of notifications, a veritable tidal wave of little annoyances and irritations emanating from pocket, purse, and person.
Don’t say you weren’t warned.