Sometimes you can figure out which direction a shark swims by where the blood is in the water. So it is with Apple and lawyers. Apple’s new Watch may sell 20-million units in the first year. At an average of, say, $650 a pop, that’s a $13-billion dollar business. Here come the sharks.
Crazy Warning Labels
How long will it be before some government agency somewhere in the world (Europe, I’m looking at you!) decides Apple Watch needs a warning label?
Already the lawyers have lined up to get a crack at what is surely another multi-billion-dollar industry created by our favorite Mac maker.
Lawyer Stephen Joseph claims that smartwatches are more of a distraction than smartphones and texting. Say what? Yes. Because of all those vibrations, alerts, alarms, and noise– they’ll be more difficult to ignore.
So, Joseph filed a lawsuit against Apple, Samsung, Microsoft, and Google to force them to fund a $1-billion public education campaign– to educate the public about the dangers of using a smartwatch while driving.
What’s next? A warning label to not put people into a laundromat washer? How about a label that says, “Do not eat iPod shuffle?” One of my favorites is, “If you cannot read this warning, do not use this product.”
Lawyers get rich off common sense.
Let’s say that Stephen Joseph, assuming that’s his real name (because you can tell when a lawyer is lying; his or her lips are moving) gets Apple, Samsung, Microsoft, and Google to ante up a billion dollars to educate the public on the dangers of using their products.
Who would administer the money? Joseph, the lawyer, right? It wouldn’t surprise me to find that Joseph was behind this warning label.
Yellow Pages have a warning not to use the Yellow Pages while driving a vehicle. You get the idea, right? Lawyers who oversee such warnings are not doing the public any service. They’re enriching themselves.
A public education system on a product’s potential dangers is worthwhile more to lawyers than users. Products cannot be foolproof because fools are so ingenious. Tobacco products have obvious warnings, yet people still smoke. Streets and highways have speed limits but people still speed.
Which is worse? Glancing at my Watch while driving, or trying to fish my iPhone out of my pocket to answer a call or alert or notification while driving? Lawyers love a successful new product because it opens up a successful new line of revenue for them. That’s why they’ll love Apple Watch.