Samsung’s newest Galaxy class smartphones are more iPhone than any previous model, shamelessly copying iPhone 6, dropping the removable battery and extra storage– just like an iPhone. There’s just one problem Samsung seems to be having with the new models. The user experience.
‘Damn! That’s Hot!
Matthew Miller tells a wonderful tale of his experience with the latest iPhone killers, including the highly touted (by everyone except average smartphone customers) HTC One M9 and Samsung Galaxy S6 Edge.
Both the HTC and Samsung smartphones have much to like; a great list of specifications, and a beautifully crafted exterior. But they run Android; pretty much like every cheap smartphone in the world.
Worse, Miller pointed out what other early adopters have said about Samsung’s cool-looking Edge. The battery doesn’t last. And it’s so hot it could fry an egg in your pocket. His experience is not unique.
The problem that Samsung, HTC, Motorola, Microsoft, and other would-be-iPhone-killer makers have should be obvious. It’s not a problem with a list of bullet point feature comparisons. The problem is the user experience.
Apple’s original iPhone was a new design, a modern paradigm for what a smartphone should be. Apple upped the ante over all smartphones of the same era. All that Samsung and the Band of Android Outlaws have done is try to match Apple’s ever changing target– the constantly improving iPhone.
So far, the end result has been improved hardware, but not an improved customer experience beyond what Apple provides already to a few hundred million iPhone users. For Samsung and others to overcome their Apple deficit they must beat Apple at what the company does best– great hardware and integrated software, which combine to make an excellent user experience. Otherwise, why would an iPhone user switch to a Samsung Galaxy Whatever? Is the camera much better? Does the battery last much longer? Are the apps better quality and easier to use?
Samsung fails because the company cannot yet do what Apple does already. Set the standard.