PC makers numbered into the hundreds, and had just about as many DOS versions (in the era before Windows). That jumbled, confusing, fragmented world just wasn’t good for anyone except Apple, and the company prospered until Microsoft brought the mess under dictatorial control.
2014 Is 1984
More than 30 years after the Mac revolutionized the personal computer industry, and eight years after the iPhone revolutionized the cell phone industry, Apple sits on top of the tech world. Again.
Our friendly Cupertino tech titan is the lone entity to bring curated order to a jumbled, fragmented universe of copycat devices, each much the same, each striving to differentiate their wares from other wares, hard or soft.
Here’s an example. Samsung can’t shake the Android albatross or its own checkered history. Why spend $700 for a Galaxy S6 when the same money gets you an iPhone, while $600 less gets you the same thing– an Android smartphone with a big screen, and Google Play.
The company’s negative vibes are so strong these days that they’ve taken the company name off the Galaxy line sold in Japan. Yes, the Japanese don’t like Samsung. They do like Apple.
Samsung tries to differentiate itself from the riffraff of Android copycats and Apple, and fails at both. The latest attempt at thinking different is Samsung’s stake in Tizen, yet another Linux distro, made specifically for what Samsung makes plenty of– smartphones, tablets, TVs, cameras, smartwatches, etc.
Samsung wants to be like Apple. Not like Google. Hence, the big bet on Tizen OS to perhaps, maybe, one day, replace Android so Samsung can be more like Apple, and not so much like all the other plastic devices that house Android’s parasite OS. There’s even a Tizen app store. So, expect to see more Samsung products running Tizen instead of Android.
If you’re keeping score, it goes like this. Android, Apple’s iOS, Microsoft Windows, and, uh, um– Tizen? Actually, there are more operating systems than ever for smartphones; plenty of Android knockoffs (Cyanogen, I’m looking at you) and they all do much the same thing. Microsoft corralled the entire PC industry onto a single platform that wasn’t called Macintosh. Only the manufacturers were a fragmented mess. Windows was just a mess.
Today, Apple stands alone as the key platform of differentiation; a premium brand beyond Sony, beyond Samsung, beyond Microsoft. The Android world is a jumbled fragmented mess of manufacturers and OS versions. Back in the late 1980s and mid-1990s, Microsoft gave businesses and individuals a relatively safe harbor from the storm. Today, the storm rages and only Apple provides a safe harbor of uniform security, quality, dependability, and value.