In its place is noise and news; the type that typically precludes Apple announcements of major products or services– rumors of new Apple TV hardware, an application platform, and an Apple TV streaming television service have become so commonplace– without denial from Apple– that just behind the smoke a fire rages.
But When? And, How Much?
Enough rumor manufacturing of a similar note has been played for the past few months that I’m totally convinced we will see details of a new Apple TV set top box– soon. What else?
Along with that, I predict Apple will expand the iOS platform to include options for developers to use Apple TV as a home platform that integrates HomeKit and HealthKit with applications made for Apple TV.
And, then there’s the noise about an Apple TV streaming television service. What tipped me over the edge of skepticism to believer is CBS CEO Leslie Moonves who flat out said the company is negotiating with Apple over a deal.
The key to the streaming television, cable-cutting service isn’t the technology. It’s the revenue share opportunities. Television in the U.S. is a big pie with many slices of profits. If Apple wants it the company must be willing to share. This won’t be an iTunes Music Store repeat.
Moonves pointed out the obvious. Cable TV subscribers have anywhere from 100 to 300 channels from which to choose, depending upon locale and package, but usually watch 14 to 17 channels. So even he expects Apple’s streaming TV service to be focused on a select group of channels; those most viewed.
Unfortunately, neither Apple nor CBS or any other cable TV provider or internet provider packages what most of us want– ala carte video on demand; every TV show ever, every movie ever, plus live sports and news. Let me pick and choose and pay a monthly subscription fee based upon what I watch, not the channels available to me. That’s what we want. All of it, available all the time. The price merely needs to be competitive for what we use, not what’s available. After all there are only 24 hours in a day.