How about Apple Pay? You’re almost there. In a word, the Watch killer feature is ‘proximity.’ Location, meet actions. This week I made my first purchase using Apple Watch (thank you, Whole Foods, SFO). But that’s only part of the killer feature.
Location, Location, Location
A friend of mine who works in real estate says the three main ingredients to successful real estate transactions are, location, location, location. Not necessarily in that order, either.
Houses sell better when they’re in good neighborhoods, near schools, close to entertainment and shopping, and have public transportation and nearby health care. Business real estate works better when customers have easy access to the location.
Guess what? The killer feature for your Watch will be proximity. Isn’t that just a highfalutin word for location? My favorite Mac and iPhone password application is 1Password, which can work with Watch. Why do you need a password on your Watch?
Answer: You don’t. Not really. What you need is location.
Here’s what I want and what I see as the killer function for Watch– going beyond time, beyond alerts and alarms, beyond notifications, email, and text messages. Proximity. Because Watch goes with you how convenient will it be to have it pay for items at the checkout counter (Apple Pay already does), start up and unlock your Mac when you’re near, lock your Mac when you walk away.
See? Location, location, location.
Let me take that a few more steps and touch on some functionality that already exists, but of which more is coming. Unlock your hotel room door without a keycard, without fumbling around for anything, including your iPhone. As your hand nears the door, it unlocks because the Watch knows who you are, and where you are, and so does the hotel room door.
One more. Your car. As you near the last foot or so, the car door unlocks automatically because Watch is near. No fumbling around for key fob or iPhone. Going home? Watch can unlock the front door (or automatically lock it and set security when you leave). Going into a secure area at work? Watch lets you in and out, recording your whereabouts to the man, too.
Got a bill at a restaurant? Use Watch to pay on your way out. Suddenly, this expensive little ticket has become amazingly useful merely by its presence on your wrist, and its proximity to the things you need done, but would have some effort to accomplish. This is the future folks. We can see it coming. Location, location, location.