If you chose Google over Apple then you can be excused for your oversight as you’re merely a pawn being manipulated by the technorati elite who have yet to fully grasp the various forms of innovation. If you chose Apple, then you’re obviously a well bred, highly educated person with a good perspective on reality.
PR Fluff vs. Reality
Google makes the vast majority of revenue and profits the old fashioned way– search engine advertising. Attempts to diversify the company’s revenue and profits have largely failed.
So, how is it that Google gets named as an innovator if it’s still doing what it always has– collect personal information from users and sell it to advertising?
Public relations. As is the case with any large company with too much money on hand and an inability to diversify itself, Google has plenty going on in R&D– research and development.
Take the famed and fabled self-driving car that Google trots out from time to time. Can you buy one? Nope. Does Google sell the technology? Nope. Self driving vehicles may make great TV news and PR, and they may be the norm at some point in the distant future, but for now, it’s all Google vaporware.
Wait. What about Google Glass? That’s innovative, right? Can you buy Google Glass? Nope. If you bought Google Glass in the past you’re were automatically entered into the Glasshole community of pariahs. Glass left a bad taste in the world.
Alright, how does Apple’s form of innovation stack up against Google’s obvious failures?
The original Apple personal computer and the Mac are well known as innovations which drove the PC market for years. Since then, and especially with the second coming of co-founder Steve Jobs, Apple has manufactured a string of hit products which have impacted hundreds of millions of people throughout the world.
Apple retail stores, iPod, iTunes, iTunes Music Store, iPhone, iTunes App Store, iPad, and others are obvious for their impact on humanity and for bringing riches to Apple; a well-diversified technology company where products work well together to bring customers joy of owners and personal productivity, a stark contrast to the search engine giant that makes money by selling your personal information.
Wait. What about Google’s Android? Honestly, you’re going there? It’s been a money pit for Google with losses in the tens of billions. Besides, look at what an Android smartphone looked like before the iPhone launched in 2007, then look at it now. Xerox much, Google?
The point is this. Google gets a free ride, good press based upon projects which are little more than pie-in-the-sky distractions which take attention away from reality– Google is a one-trick pony that cannot shake itself away from search engine advertising.