Slowly but surely, Apple is coming down on the side of privacy and security. How do I know? Already some of my communications are encrypted when using iPhone. That’s a plus. After all, anytime the nation’s spooks and politicians don’t like something Apple does, it’s probably good for us.
Again, slowly but surely, Apple CEO Tim Cook is taking a stance on the side of customer privacy and security. Why? Because it’s the right thing to do. And in product marketing, differentiation is a key component, and privacy and security differentiate Apple from competitor and nemesis, Google.
Fundamental, My Dear Watson!
Here’s the way this whole privacy and security thing is shaping up. Apple makes money the old fashioned way. It designs, builds, and sells a product which which obtain by giving Apple money.
Google, on the other hand, makes money in an entirely different manner. Google gives you free services to use in exchange– not for money– for allowing the company to scour your personal information and sell it to the highest bidder. Chances are very good already that Google knows more about you– correct or incorrect– than you believe possible, thanks to you letting the search engine giant rummage through your email messages in Gmail, and following you while you search and visit websites.
Apple believes in personal privacy and Google does not, and both display their positions and ambitions differently.
Apple CEO Tim Cook speaking by way of a video link to a Champions of Freedom event in Washington, D.C.:
I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They’re gobbling up everything they can learn about you and trying to monetise it. We think that’s wrong. And it’s not the kind of company that Apple wants to be… We believe the customer should be in control of their own information. You might like these so-called free services, but we don’t think they’re worth having your email, your search history and now even your family photos data mined and sold off for god knows what advertising purpose. And we think some day, customers will see this for what it is.
Wait. What? Who is Cook talking about? Specifically, Google, probably Facebook, and any other entity that trades your personal, private information for free goodies, either software, online social services, or anything else.
Cook didn’t name names but maybe it’s time he did, and there’s no better time than the present. Apple could explain what it does with photos stored online in iCloud and compare and contrast that to what Google does with its new Photos service– unlimited online photo and video storage.
With access to your photos Google can scan them and learn more about you; where you live, what furniture is in your home, what clothing you wear, what you eat, whether or not you look happy and healthy, where you spend your money and on what.
How is that good for you? Apple needs to make a stark contrast between how your photos are stored on iCloud vs. how they’re managed by Google on Photos.