Have no fear, Apple. This new product is one that Google cannot and does not want to copy. What is it? Privacy. Slowly, almost painstakingly slow, Apple is taking off the wraps of an entire ecosystem that is private and secure; certainly far more so than anything Google does with Android.
iThink, Therefore, iPrivacy
2015 might go down in Apple history as the year Apple took off the kid gloves and took a few bare-fisted swings at Google’s policy of tracking your every move while you’re online.
Google makes money by tracking you, gathering data about you, viewing your email, your documents, and now your photos. By scanning your photos, Google learns about your health, your clothing, your home and furnishings, what you eat, where you go, who you hang out with, and much more.
That data is harvest, collecting, and manufactured then sold to advertisers. To Google, you’re not the customer. You’re part of the product.
Apple does things the old fashioned way. The design, build, and distribute technology products and services that customers pay to use. Along the way, Apple has distinguished itself from Google, Facebook, and others by creating a privacy ecosystem. Apple software honcho Craig Federighi outlined it this way when describing the company’s data collection capability in upcoming versions of iOS and OS X.
- Not associated with Apple ID
- Randomized identifier
- Not linked to other Apple services
- Not shared with third parties
- You’re in control
Apple’s new operating systems are becoming proactive to anticipate your needs in a way that does not compromise your privacy. Federighi said Apple does not mine your email messages or photos or contacts. Why? “We honestly just don’t wanna know.”
That perspective is commendable and stands in stark contrast to Google which wants to know everything possible about you but hides behind a playful, colorful logo with a cute name that’s so well-known its now a verb, and gives away for free the very software and services used to track you, your whereabouts, and every detail of your online life.
Does anyone believe Google will copy Apple’s stance on privacy?
Unfortunately for the great unwashed masses of Android users who have no idea of the potential negative ramifications of handing over personal data to Google, who have not an inkling that they’ve unwittingly become part of the product Google sells, it’s a moot point. They don’t understand and don’t care. But one day they will, and when they do, Apple will still be there guarding their privacy and selling wonderful gadgets to use.